2017 marked Advertising Week Asia’s third consecutive year. Advertising Week Asia was a combination of inspiring thought leadership and highly entertaining, engaging special events, featuring the industry’s best and brightest. #AWAsia drew from brands, agency, technology, startup, media and broader cultural communities, focusing on key conversations designed to drive the business forward and influence our global industry.

2017 Highlights

Partners

Baidu


About Baidu Founded in 2000, Baidu, Inc. aims to provide the best and most equitable way for people to find what they're looking for.  Baidu, a technology-based media company, is leading Chinese-language Internet search provider, serving over 657 million monthly active users. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share. About Baidu Japan In 2006, Baidu Japan Inc. was established as the first subsidiary of Baidu, Inc. Baidu Japan supplies Search Engine Marketing (SEM) service on Baidu.com, including listing, advertising Network, analytics, and support inbound business.  Acquiring Simeji mobile app team in 2011 and the University of Tokyo-based venture company popIn Inc. with patented native advertising technology in 2015, Baidu Japan is exploring new customer experience. 

Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

Line


LINE Corporation is based in Japan. It was renamed from NHN Japan Corporation on April 1, 2013, and operates the LINE, NAVER matome, and livedoor web service businesses. Since launching LINE in June 2011, LINE Corporation has placed the core of its business upon the service and actively pushed for the further expansion of the service on a global scale, as well as accelerating the development of LINE as a platform.

Dentsu Inc.


Dentsu is the largest agency brand and third largest media-buying agency group in the world.

Dentsu provides a wide range of services in eight business domains:

-Communication Design
-Marketing Design
-Social Solutions
-Media Content
-Data Solutions
-Digital / Social Media
-Promotions
-Creative Sphere

To meet the management and business challenges of its clients, Dentsu identifies through a variety of communication domains the core issues faced by each client. We then provide the optimized, integrated solutions required to solve these issues.

The Dentsu Group employs more than 48,000 people in 146 countries.

Dentsu Aegis Network


Aegis is a global outsourcing and technology company committed to impacting clients’ business outcomes by focusing on enhancing customer experience across all touch points and channels.

Aegis was founded 30 years ago in the US and now has operations in 56 locations across 13 countries with more than 55,000 employees. Aegis services over 300 clients from verticals such as Banking and Financial Services, Insurance, Technology, Telecom, Healthcare, Travel & Hospitality, Consumer Goods, Retail, and Energy & Utilities.

Nielsen


Whether you’re eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. That’s our passion and the very heart of our business.
We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth.
Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That’s why we continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.


The Official Guide (EN)
Articles and More


More than just a calendar, the Guide is a valuable resource full of proprietary articles that will get you up to date and prepared for the biggest topics at #AWAsia. You can also get to know our partners, who’s who on the Advisory Council, and more!


VIEW THE GUIDE (EN)

The Official Guide (JPN)
Articles and More


More than just a calendar, the Guide is a valuable resource full of proprietary articles that will get you up to date and prepared for the biggest topics at #AWAsia. You can also get to know our partners, who’s who on the Advisory Council, and more!


VIEW THE GUIDE (JPN)

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