Tracks Venues

In this session...

In 2017, the pace of damage to our global image has accelerated dramatically. Navigating an “America First” strategy in a global marketplace creates a new set of challenges for all-things American. Brand leaders, image keepers and other experts discuss and debate the complexity of the American brand in a G19 era.

BRAND AMERICA IN 2017: THE FACTS AND THE FINDINGS

Overview of how the world views the U.S. now and whether it matters, including premiere of original MavenMagnet research commissioned by Advertising Week to learn whether America’s damaged image affects American brands in the global community.
Keith Reinhard Chairman Emeritus, DDB
Ritu Ghuwalewala Founder & COO, Mavenmagnet

LEFT. RIGHT, CENTER

CNN moderates a no-holds-barred conversation on the road we have travelled, where the
Brand USA stands today and implications for American-made products and services.
Christine Romans Chief Business Correspondent & Anchor, CNN
Jack Leslie Chairman, Weber Shandwick
Ken Sunshine Founder & President, Sunshine Sachs
Mike Paul President, Reputation Doctor® LLC
Richard Edelman President & CEO, Edelman
Scott Farrell President, Global Corporate Communication, Golin

REAL TIME BRIEF

The client? The United States of America. The brief? Create a global campaign to turn around the image of brand USA.
Chuck Porter Chairman, CP+B
David Sable Global CEO, Y&R
Jimmy Smith Chairman, CEO, CCO, Amusement Park
Julie Menin Commissioner, Mayor’s Office of Media and Entertainment
Matt Freeman Operating Partner, Bain Capital
Rob Reilly Global Creative Chairman, McCann Worldgroup

Presented with


Speakers

Keith Reinhard Chairman Emeritus DDB
Ritu Ghuwalewala Founder & COO Mavenmagnet
Christine Romans Chief Business Correspondent & Anchor CNN
Jack Leslie Chairman Weber Shandwick
Ken Sunshine Founder & President Sunshine Sachs
Mike Paul President Reputation Doctor® LLC
Richard Edelman President & CEO Edelman
Scott Farrell President, Global Corporate Communication Golin
Chuck Porter Chairman CP+B
David Sable Global CEO Y&R
Jimmy Smith Chairman, CEO, CCO Amusement Park
Julie Menin Commissioner Mayor’s Office of Media and Entertainment
Matt Freeman Operating Partner Bain Capital
Rob Reilly Global Creative Chairman McCann Worldgroup

Event Details

Event Type Seminar

Related Topic Area  Culture 

Similar Interests  Politics 

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