In 2004, Advertising Week New York debuted for the first time. Now in its 15th year, #AWNewYork keeps the conversation going through an ever-changing industry for a week of thoughtful conversations with leaders from the marketing, advertising, technology and creative spaces. Over the course of the week, we discuss where we’ve been, where we’re going and what trends, challenges and opportunities are shaping today’s global industry. Advertising Week New York is a part of a global network of Advertising Week events in Sydney, Tokyo, Mexico City, and London.

2018 Highlights

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Partners

Adobe


Adobe is changing the world through digital experiences.

Adobe Advertising Cloud is the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. Adobe Advertising Cloud connects the dots in your advertising strategy, allowing you to better understand your audiences, unite disparate data and inventory solutions, and break down media channel silos so that marketing and advertising plans are completely aligned. That means making smarter, more strategic media planning and buying decisions based on truly knowing your audience – using your own data. It’s programmatic advertising that takes you from disparate exposures to connected experiences.

Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

IBM


BM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents.

LinkedIn


Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.

Microsoft


Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support to help advertisers and agencies untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more.

Oath


Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. Oath reaches one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media and technology. For more on Oath, visit www.oath.com.

Target Media Network


Target Media Network activates where ecommerce and advertising intersect, offering robust digital advertising solutions with the goal of helping our guests find and discover brands, deals and trends they love. We help advertisers connect with Target guests on Target.com, across our other owned and operated platforms and on 150+ premium sites through Bullseye Marketplace. Everything we do begins with the guest, including our approach to advertising.

Acxiom


Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.

Captify


Captify is the global leader in Search Intelligence. Captify’s unique Semantic Technology analyzes billions of monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, real-life behaviors and intent signals. To date, Captify has raised $15 million in investment and backed by Panoramic Growth Equity and Smedvig Capital. In NYC, London, Paris, Madrid, Manchester and Kiev, a global team of 200+ are powering record company growth and changing the way data is actioned by marketers around the world.

The Official Guide Online
Articles and More


More than just a calendar, the Official Guide is a valuable resource full of proprietary articles that will get you up to date and prepared for the biggest topics at #AWNewYork. You can also get to know our partners, who’s who on the Advisory Council, and more!


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