The importance of social media engagement is all about building genuine relationships with your audience, understanding their needs, and delivering value that resonates on a personal level.
Search Results for: 2024
In this article, we share 2024 trends that you should have on your radar to innovate, transform your audience connections, and lead the charge in molding advertising’s future.
For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
In this piece, we speak to industry experts who delve into key tactics and innovative approaches that brands can adopt to optimize their advertising efforts at this event, ensuring a compelling return on investment and leaving a lasting impact on customers.
2024 marks a crucial turning point for businesses, presenting both opportunities and challenges that will redefine traditional marketing approaches. Previous marketing tactics must evolve to remain effective and impactful, particularly in a time of heightened customer expectations and economic uncertainty.
2024 is set to be a pivotal year for the digital advertising industry, with the deprecation of third-party cookies, the proliferation of AI and made-for-advertising (MFA) sites, and the continued fragmentation of the media landscape leaving advertisers seemingly fighting against the rising tide.
Amid the loss of third-party cookies and rising consumer concern about online data usage, the industry faces an urgent need to evolve long-entrenched processes. But what does that look like, and where should they focus first?
In times of uncertainty, it’s easy to focus on the things outside of our control. Instead, we’d be better off focusing on the things we can control, such as enacting real change within our organisations by making culture a focus for the year ahead.
Consumers will come to expect more individualized attention and curation from brands, whether digitally or IRL, in 2024. The companies that anticipate these trends and take bold action to eclipse consumers’ expectations will thrive.
Unless you spent 2023 hibernating under a rock you’ll know that it was a big year for AI – entering the mainstream and hitting the headlines. And 2024 is set to be even bigger.
This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth.
As we lurch from one crisis to another, it’s very tempting for fashion brands to put the issue of sustainability on the back burner. But the uncertain outlook makes environmental action more critical than ever.
As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.
It’s quickly becoming a strategic necessity to incorporate AI and LLMs into localization efforts to meet the dynamic demands of global markets and individual customer needs.
Our recent research report, Connecting the Dots, highlights the key behaviours, preferences, and values that, as an advertiser, you need to know ahead of 2024.
Reports of the death of linear TV have been grossly exaggerated but there is a reality to the numbers: according to Ofcom there were 2,490 TV programmes watched by 4m or more people in 2014 compared to only 1,184 in 2022.
Sit in the brand’s real strengths and maybe more importantly, weaknesses. Don’t just do a SWOT analysis, but have the hard conversations.
With 80 percent of customers saying they are likely to switch brands after a single bad experience, identifying and delivering on customer expectations is more important than ever before.
It’s the formula of context+attention+creative that forms the most compelling model for the future of advertising in the cookieless world, seamlessly tapping into the nuances of user mindset in a way that antiquated profile-based models will never achieve.