Adelphoi Music Podcast: Sonic Logos Part 3: Why So Short?

A podcast about audio branding by Adelphoi Music and Advertising Week.
Hosted by Jamie Masters.

In this episode of his mini-series on sonic logos, Jamie wonders why brands seem to prefer sonic logos to longer brand tracks. What special magic there is in 3-second snippets of sound? And why do they seem to be getting even shorter?

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