This week on the AW360 podcast I speak with Ilhan Zengin, CEO at ShowHeroes Group. Ilhan discusses ShowHeroes’ massive growth, the growing importance of video and CTV, and the reasons why contextual and semantic technologies should be at the core of every advertiser’s targeting strategy.
Chapters:
- 00:30 – 02:08 – Ilhan Zengin, CEO of ShowHeroes Group
- 02:09 – 04:53 – How did ShowHeroes get started?
- 04:54 – 07:13 – Business in international markets
- 07:13 – 10:01 – Dealing with the death of the cookie
- 10:02 – 13:21 – The importance of video and CTV
- 13:22 – 15:11 – Challenges and opportunities in the next 5 to 10 years
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