This week on the AW360 Podcast, our guest is John Donahue of programmatic consultancy Up and to the Right. John discusses his reputation as ‘auction ninja,’ Up and to the Right’s approach to innovation, and the next paradigm of where advertising lives.
Chapters
- 00:29 – 03:45 – Up and to the Right CEO John Donoghue on the value of programmatic media
- 03:46 – 05:54 – How John got to be known as the auction ninja
- 05:55 – 08:46 – The rise of auction-based advertising
- 08:47 – 12:30 – What is Up and to the Right’s approach to innovation?
- 12:30 – 15:38 – How much are they looking forward to the next paradigm of where advertising lives?
- 15:38 – 19:13 – Best way to work with agencies and brands
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