AW360: Meagan Martino, Head of Demand, EMEA and Americas, AppLovin

Meagan Martino, Head of Demand, EMEA and Americas at AppLovin, joins the show to discuss the value behind the mobile audience, the importance of measuring where every ad dollar is going, and how the journey from traditional programmatic to mobile in-app advertising is transforming our industry.

Chapters

00:29 – 03:23 – Introduction
03:24 – 07:39 – The audience in the gaming space
07:40 – 10:21 – The mobile in-game experience in 2022
10:22 – 12:51 – How have recent changes in the privacy landscape impacted Applovin?
12:51 – 15:03 – How does Applovin differ from traditional programmatic advertising?
15:04 – 18:23 – What are the brand safety concerns for advertisers?
20:23 – 22:56 – What is a good hyper casual game that’s ad supported?
22:57 – 25:05 – Challenges in the mobile space