Today’s guest on the AW360 podcast is Mike Sepso, CEO of Vindex. As a former executive at Activision, Mike has extremely interesting insights in gaming and esports, and discusses how brands can enter the live streaming world, as well as how best to solve the various roadblocks in the media buying process.
Chapters:
- 00:51 – 04:14 – Intro
- 04:14 – 08:15 – The current state of e-sports sponsorship revenue
- 08:15 – 11:06 – The history of Vindex
- 11:07 – 13:35 – Attention spans of gamers
- 13:36 – 19:37 – Fortnite, brand and audience
- 19:37 – 24:40 – Addressing brands fears of getting involved in the gaming industry
- 24:41 – 26:10 – Are you still playing games?
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