In this episode, we speak with Phil Schraeder, CEO of GumGum. Phil discusses his leadership journey, his passion for diversity and inclusivity, and GumGum’s pioneering role in contextual advertising over the last decade and a half.
Chapters:
- 00:29 – 02:27 – GumGum CEO Phil Schraeder on his journey to becoming CEO
- 02:29 – 06:14 – GumGum’s philosophy on contextual advertising
- 06:15 – 10:04 – How does contextual advertising work?
- 10:05 – 12:29 – How do consumers feel about advertising?
- 12:29 – 16:43 – GumGum’s blueprint for the future of the digital ad industry
- 16:44 – 19:35 – The growth of GumGum over the past decade
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