Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. We cover how data collaboration helps connect the full customer picture, how personalization should support (not dilute) brand, and why treating customer data with care is key to building relationships that actually last.
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.
Join Katie for a very special conversation with Elizabeth Newton, founder of eNewton on how she built a brand people truly love, the risks and defining moments that shaped her journey, the lessons she’s learned about trusting her instincts, growing as a leader, and what she’s looking forward to in the chapter ahead.
Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.