A Slam Dunk in IRL: Becoming Unskippable and Unignorable
The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch? The answer: IRL media at the heartbeat of New York – the subway. Join Jo Fox, SVP of Marketing at ESPN, and Brad Alperin, Head of Brand Solutions at OUTFRONT, as they share learnings from the ESPN app launch, including an E train takeover by NYC’s most iconic mascots. They’ll show how real-world activations cut through, connect, and create cultural moments nationwide.
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