Best Buy & Qualcomm: Marketing AI in Consumer Tech
It’s an AI-fueled collaboration that’s making waves in consumer tech. Hear from Jennie Weber, CMO of Best Buy and Don McGuire, CMO of Qualcomm, on their alliance to get the industry’s latest AI PCs into the hands of consumers. Hear how their innovative marketing strategies are redefining brand engagement and breaking through to customers. Get insights that will give you a competitive edge in a rapidly changing digital landscape.
You May Also Like
Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.