Bringing Brands to Life: The New Rules of Experiential Retail
Beloved stories are jumping off screens and into storefronts, turning everyday shopping into immersive brand adventures. Join RWS Global, CAMP, and BBC Studios for a look at “retailtainment”—where entertainment and retail merge to deepen brand affinity, boost engagement, drive revenue and create unforgettable guest experiences.
You May Also Like
Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.
