Building a Marketing Org from Scratch
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
In a rapidly changing marketing landscape, Haleon had an opportunity to create a marketing operation from scratch.
Haleon has scaled creative effectiveness across its organization and is now leading the industry forward on critical issues around inclusivity and representation.
How did they get there?
You May Also Like
People Still Buy From People Featuring Madeline Schofield of Salesforce
Joining us is Madeline Schofield, VP, Experience Strategy and Executive Marketing at Salesforce, fresh from Dreamforce.
Giving Shoppers a Say Featuring Will Cohen of Downtime
Joining us is Will Cohen, CEO and Co-Founder of Downtime, whose background in retail media led him to build a business around customer participation.
Give People Something Worth Talking About with Pauline Oudin from Gradient Experience
Today, we’re joined by Pauline Oudin, CEO of Gradient Experience, an experiential agency working across luxury, spirits, beauty, and technology.
