Changing the TV & Video Ad Game: Three Levers to Narrow the Gap with Big Tech
The data is clear: TV ads drive ROAS. Yet recently, a portion of TV’s legacy ad dollars have begun to divert to social & search. To open ourselves to a greater share of media spend & attract a new wave of advertisers, we must collaborate to unleash the best of media, data, & technology. On this panel, top execs will discuss the levers we need to pull to narrow the gap with big tech as we build the future of TV & premium video advertising: one that’s simple, smart, & accessible… and works for brands & businesses of all sizes.
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