Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine. We dig into Roku’s consumer-first approach, the shift toward precision and performance in CTV, how culture and commerce are converging on the big screen, and what marketers need to rethink now—from planning frameworks to measurement—as streaming becomes the new foundation of television.
Brinda Adhikari, a journalist and the co-host of the podcast “Why Should I Trust You?,” joins host Drake Baer to discuss what it takes to build trust in science and public health across deep divides.
Joining us is Abhay Singhal, co-founder and CEO of InMobi Advertising. Abhay explains what he means by agentic advertising and where early experiments with conversational ads are taking the industry.
Joining us is Abhay Singhal, co-founder and CEO of InMobi Advertising. Abhay explains what he means by agentic advertising and where early experiments with conversational ads are taking the industry.