Designing Experiences That Stick: How Autodesk Turns Ideas Into Impact
At Autodesk, design isn’t just about the software, it’s about the experiences that bring bold ideas to life. Jesse Harrington Au, Senior Experience Strategist, has spent his career creating immersive activations that translate complex concepts into stories people can see, feel, and connect with.
In this conversation, Jesse will share how Autodesk is blending creativity with data-driven strategy to shape conferences, trade shows, and pop-ups that resonate long after the event ends. From turning technical details into human stories to building programs that inspire adoption and community, this session explores what it takes to create experiences that truly move people, and brands forward.
You May Also Like
Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.
