From Dreaming to Dwelling: Tap into Consumer Journeys That Start with a Dream
The journey to a new home begins with a dream. It’s a deeply aspirational process of consumers imagining their future. It’s a blank canvas where they define who they are and how they want to live. How do brands become part of this intensely personal journey? This session explores how to build an emotional connection with consumers and earn a place in this journey—from the first spark of inspiration on a digital mood board to unpacking the last moving box.
You May Also Like
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
Kids Will Pay the Price if Youth Sports Doesn’t Grow Up
Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …
The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?
