From Playbook to Power Moves: Data That Delivers
Everyone’s chasing the next big idea—but the smartest brands know the real flex is in the data. Tools like Twilio Segment and LinkedIn’s Conversions API are helping marketers turn messy signals into sharper targeting, stronger measurement, and campaigns that actually perform. This panel will explore how brands are using data-driven activation to gain an edge—from boosting match rates to powering more relevant storytelling. Because today, it’s not about who shouts the loudest—it’s about who listens the best.
You May Also Like
Add to Cart, Add to Culture: The Full-Funnel Commerce Evolution
Joining us is Abhay Singhal, co-founder and CEO of InMobi Advertising. Abhay explains what he means by agentic advertising and where early experiments with conversational ads are taking the industry.
When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
Joining us is Abhay Singhal, co-founder and CEO of InMobi Advertising. Abhay explains what he means by agentic advertising and where early experiments with conversational ads are taking the industry.
One YouTube, Too Many Strategies with Leah Malone of Pixability
Leah shares how brands can find relevant creators beyond subscriber counts, approach YouTube viewing on television screens, and distinguish content improved by AI tools from low-value videos generated entirely by AI.
