Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

By Heather Taylor, Advertising Week
You’ve heard of Elf On a Shelf but what do you know about the Ranch On a Branch? Hidden Valley Ranch is welcoming the holiday season with the launch of “Ranch On a Branch” — a limited-edition collectible boxed set featuring a plushie named Ranchie and a storybook companion sharing his big dream.
What Is a Ranch On a Branch?

Great question! The Ranch On a Branch goes by the name Ranchie. He’s more than a cute little friend who wants to brighten your day. Ranchie knows he’s a bottle on a branch but he dreams of one day becoming a bottle of real Hidden Valley Ranch.
The magic of the holiday season is showcased throughout the Hidden Valley Ranch story. By spreading little acts of joy and lifting up the lives of others, you can, indeed, transform Ranchie turn into a real bottle of Hidden Valley Ranch.

If you purchase the collectible, you’re encouraged to move Ranchie to a new spot each day. A tree branch today, a pantry shelf tomorrow, a spot on the windowsill the day afterward. Ranchie’s movement will remind you to continue spreading joy to people and animals in your life.
Give The Gift Of a Ranch On a Branch!

Want a Ranchie of your own? Visit Hidden Valley’s website and check out the Ranch Shop! In addition to the Ranchie collectible, you’ll find blankets, loungewear and much more decked out in Hidden Valley Ranch swag for one and all. Hidden Valley Ranch will also donate $30,000 to Feeding America to help provide 300,000 meals to people facing hunger during this holiday season and beyond in honor of the collectible.
“We were inspired to create Ranch on a Branch by the happiness we see Hidden Valley Ranch bring to ranch fans,” said Deb Crandall, Marketing Director at Hidden Valley Ranch. “This Collector’s Edition set is a perfect, and adorable, way to help put a little more joy out there this holiday season.”
Ranchie, you make a great addition to the Hidden Valley Ranch family! We hope to see you again outside of the holiday season.
You May Also Like
Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.