Harnessing Creativity and Programmatic Power in Outdoor Advertising
In our upcoming panel discussion, we delve into the dynamic realm of Outdoor advertising, uncovering what makes creativity in this space truly powerful. This session will shed light on the intersection of creativity, context, and technology in driving impactful Outdoor campaigns.
1. Contextual Creativity: Explore how creativity in Outdoor thrives on real-world interactions and contextual moments, amplifying brand messaging in the physical environment.
2. Creativity & Innovation: Dive into different creative directions, including anamorphic designs, faux Outdoor and social amplification, data-driven contextual creative, and measuring creative effectiveness.
3. Programmatic OOH Benefits: Uncover the benefits of programmatic Outdoor, enabling quick and reactive campaigns that deliver results.
Join Global as we navigate the nuances of creativity and programmatic power in Outdoor advertising, providing actionable insights for advertisers, marketers and industry professionals.
You May Also Like
Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.
