Hear from Julia Vander Ploeg, the SVP, Global Head of Digital & Technology at Hyatt
on how Hyatt is transforming its organization to support and engage travelers now and in the future.
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
