Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything. From beauty executive to CEO of Bake Me Healthy, she built a women- and Asian-owned brand from the ground up while raising a family and navigating the unique hurdles that come with it. In this episode of Great Minds: People & Culture, she sits down with Ren Akinci to talk business, identity, and the lessons she’s passing on to her kids.
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.



