Today we are joined by Rebecca Sykes, Partner and Head of AI at Brandtech Group. We talk about taking the repetitive & mundane work out of marketing so people have more time to think, why AI should create opportunity instead of simply cutting costs, what agentic AI actually changes, and why the brands that come out ahead will be the ones that change their culture, not just their technology.
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?