News as a Brand Builder: The Power of Quality Journalism
With the 2024 Presidential Election fast approaching, the importance of quality journalism cannot be overstated. News readers are consuming over six stories a day, reflecting a significant surge in engagement. However, brands remain cautious about advertising in news due to concerns about ‘brand safety.’
Join us for a distinguished panel discussion on how brands should engage with the news media, the value of marketing to news audiences, and what to anticipate for the remainder of the year.
You May Also Like
More Than the Game: Building Brand Connections Across Sports Culture
On the panel presented by Paramount Advertising, Mary Kate Callen, SVP, Global Ad Marketing & Intelligence at Paramount Advertising, sits down with Neil Greskiewicz, VP, Sales, Paramount Advertising, Dayo Harewood, SVP, Creative, Brand Studio, Paramount Media Labs, and Amanda Evans, Head of Brand, Insights & Partnerships, Wayfair, to discuss Wayfair’s partnership with the NFL on CBS.
DOOH’s Next Frontier: Dynamic Negotiation and the Future of Premium Inventory
Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid.
America’s Most Unlikely Life Coach is I Can’t Believe It’s Not Butter’s New Mascot
The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere.
