News as a Brand Builder: The Power of Quality Journalism
With the 2024 Presidential Election fast approaching, the importance of quality journalism cannot be overstated. News readers are consuming over six stories a day, reflecting a significant surge in engagement. However, brands remain cautious about advertising in news due to concerns about ‘brand safety.’
Join us for a distinguished panel discussion on how brands should engage with the news media, the value of marketing to news audiences, and what to anticipate for the remainder of the year.
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