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  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
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      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
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    • Gaming + Esports
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NextGen Video: Where Attention Fuels Growth
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NextGen Video: Where Attention Fuels Growth

As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.

The Penn District

Tags: AWNewYork 2025 Sessions, Culture

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Elizabeth Newton, Founder of eNewton

Join Katie for a very special conversation with Elizabeth Newton, founder of eNewton on how she built a brand people truly love, the risks and defining moments that shaped her journey, the lessons she’s learned about trusting her instincts,  growing as a leader, and what she’s looking forward to in the chapter ahead.

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The Penn District

LATEST POSTS

  • The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media

  • Elizabeth Newton, Founder of eNewton

  • A Custom Algorithm Is Only as Good as the Planning Around It

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  • Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes

LATEST PODCASTS

  • The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media

  • Elizabeth Newton, Founder of eNewton

  • Healthcare Has a Human Experience Problem Featuring Rose Baki of Lippincott

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