Perplexity, Publishers and Pursuit of a New Path Forward
There is perhaps no more challenging question confronting publishers than the path forward in the zero-click future of Google’s AI Overviews. In this session, we hear about one innovators’ ambition to attack this – Perplexity’s Head of Publisher Partnerships, Jessica Chan.
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Elizabeth Newton, Founder of eNewton
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A Custom Algorithm Is Only as Good as the Planning Around It
Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.
