Real-Time Intelligence and the Future of Commerce Media
Why relevance, not reach, will define the next era of commerce media
This session explores how commerce media is evolving from a monetization lever into a strategic engine, powered by first-party data, AI decisioning, and owned channels. We’ll unpack the technologies reshaping the space, the shifts in consumer expectation driving urgency, and the emerging opportunities for brands to grow revenue, deepen engagement, and build defensible advantage.
Join industry leaders at the intersection of commerce, media, and technology as they look ahead to what’s next, and what it takes to lead in the age of real-time relevance.
You May Also Like
Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.
