SHE Media: Building Community Through Conversation
SHE Media has grown from a digital publisher into a cultural connector, bringing women together through content, live events, and wellness-driven experiences. Kristen Fairback, EVP of National Sales, shares how the brand is redefining engagement — from their Women’s Health Summits to SXSW — by turning conversations into movements.
We’ll dive into how SHE Media bridges generations, amplifies women’s health and wellness, and creates authentic opportunities for brands to connect with audiences — from Gen Z teens influencing family purchases to Gen X women powering $15 trillion in spending.
You May Also Like
The Publishers That Will Thrive Over the Next Century
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more.
The Death of the Big Audience
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most.
Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.