Social Media in 2025: Consumer Insights Behind the Trends
People assume that new will replace old. On social, stories offered an alternative to posts, niche apps were expected to grab more seats at the table, video replaced text, and AI influencers have started pushing out content faster than real ones. It’s easy for businesses to jump the gun. But consumer attitudes and behaviors move slower than the technologies driving them and old habits really do die hard. We’re serving up the top changes occurring over the last year, and suggesting ways for brands to prepare for what’s next.
You May Also Like
Sports Marketing Has Outgrown the Broadcast
The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.
How to Build an Immersive World Inside a Sports Arena
Ultimately, immersive design is a way of respecting fans’ time. When marketers invite them into the story, whether that’s a league narrative, a franchise universe, or a streaming world, marketers are signaling that they’re not just an audience, but a crucial part of the show.
Liberty Mutual on Making Liberty Biberty: “We’re Not Manufacturing a Mascot and Hoping It Sticks”
Liberty Biberty may be Liberty Mutual’s new character, but technically the concept has existed since 2019.
