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  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
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      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
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      • Cannes Conversations Presented by Samba
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The New Power Consumers: Gen Z, Gen Alpha, and the Future of Brand Loyalty
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The New Power Consumers: Gen Z, Gen Alpha, and the Future of Brand Loyalty

How modern CEOs are shaping tomorrow’s markets and navigating the toughest consumer markets in the industry. Marc Elrick CEO & Founder of BYOMA, Jackie Aina CEO & Co Founder of FORVR MOOD and Rachel Jonas Gilman CEO of Mane take the stage to share how their visionary brands are marketing to future consumers; rethinking the rules to win across multi-generational shoppers.

The Penn District

Tags: AWNewYork 2025 Sessions, Culture

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Kids Will Pay the Price if Youth Sports Doesn’t Grow Up

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What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?

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LATEST POSTS

  • Why Dealer Marketing Teams Need to Rethink the 50+ Consumer

  • Kids Will Pay the Price if Youth Sports Doesn’t Grow Up

  • The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork

  • The Next Battle for Fan Attention Is Happening Inside the Venue

  • Sports Marketing Has Outgrown the Broadcast

LATEST PODCASTS

  • The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork

  • Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan

  • What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB

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