Titan Brands Delivering Transformation in Marketing Today
Brand legacy but with short-term ROI! This is a tall ask for any CMO in today’s turbulent world. Learn from the CMOs who’ve figured out how to win with foresight and tap into fast-paced culture AND future bets.
You May Also Like
More Than the Game: Building Brand Connections Across Sports Culture
On the panel presented by Paramount Advertising, Mary Kate Callen, SVP, Global Ad Marketing & Intelligence at Paramount Advertising, sits down with Neil Greskiewicz, VP, Sales, Paramount Advertising, Dayo Harewood, SVP, Creative, Brand Studio, Paramount Media Labs, and Amanda Evans, Head of Brand, Insights & Partnerships, Wayfair, to discuss Wayfair’s partnership with the NFL on CBS.
DOOH’s Next Frontier: Dynamic Negotiation and the Future of Premium Inventory
Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid.
America’s Most Unlikely Life Coach is I Can’t Believe It’s Not Butter’s New Mascot
The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere.
