Watch It Made LIVE: Dhar Mann & GAP Create, Cast, & Premiere a Campaign On Stage
Dhar Mann – named Forbes #2 Creator of 2025 – founded the world’s largest digital scripted studio, creating purpose-driven stories that reach 143M+ followers and 290M long-form views weekly.
In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment. Joined on stage by Damon Berger, senior marketing executive of Gap Inc., Dhar will co-create a branded storyline in real time with audience participation, full of surprises and giveaways.
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