1.0AW360https://advertisingweek.com/aw360Advertising’s Contextual Futurerich600338<blockquote class="wp-embedded-content" data-secret="6vc0XuEFDb"><a href="https://advertisingweek.com/aw360/news/advertisings-contextual-future/2128/">Advertising’s Contextual Future</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://advertisingweek.com/aw360/news/advertisings-contextual-future/2128/embed/#?secret=6vc0XuEFDb" width="600" height="338" title="“Advertising’s Contextual Future” — AW360" data-secret="6vc0XuEFDb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://advertisingweek.com/aw360/wp-content/uploads/sites/3/2021/12/169contextual.jpg1600900By replacing third-party data with first-party counterparts, advertisers are presented with tools that are more potent than ever. From CTRs to conversions and even difficult metrics like retention and attention, contextual ads have seen advertising KPIs soar across the board.