1.0AW360https://advertisingweek.com/aw360If You’re Scrolling, You’re Olympics’ingrich600338<blockquote class="wp-embedded-content" data-secret="cQles2YBSH"><a href="https://advertisingweek.com/aw360/news/if-youre-scrolling-youre-olympicsing/7176/">If You’re Scrolling, You’re Olympics’ing</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://advertisingweek.com/aw360/news/if-youre-scrolling-youre-olympicsing/7176/embed/#?secret=cQles2YBSH" width="600" height="338" title="“If You’re Scrolling, You’re Olympics’ing” — AW360" data-secret="cQles2YBSH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://advertisingweek.com/aw360/wp-content/uploads/sites/3/2024/08/oly.jpg1600900The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting on a lot of eyeballs to make marketing budgets count. In the past you could almost hear the marketing shots being made by big advertising execs, and see them fall flat on big billboards and small scrollable screens.