1.0AW360https://advertisingweek.com/aw360Programmatic Remains ABM’s Next Frontierrich600338<blockquote class="wp-embedded-content" data-secret="WLHF8uCCl3"><a href="https://advertisingweek.com/aw360/news/programmatic-remains-abms-next-frontier/5579/">Programmatic Remains ABM’s Next Frontier</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://advertisingweek.com/aw360/news/programmatic-remains-abms-next-frontier/5579/embed/#?secret=WLHF8uCCl3" width="600" height="338" title="“Programmatic Remains ABM’s Next Frontier” — AW360" data-secret="WLHF8uCCl3" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://advertisingweek.com/aw360/wp-content/uploads/sites/3/2023/09/169progads.jpg1600900There is no better time for a change like this to come along at the DSP level. With many B2B companies trying to do more with less right now, anything that adds efficiency and potentially boosts performance is welcome.