1.0AW360https://advertisingweek.com/aw360Throwback: Mountain Dew’s Willy the Hillbillyrich600338<blockquote class="wp-embedded-content" data-secret="WAB5k7QRDk"><a href="https://advertisingweek.com/aw360/news/throwback-mountain-dews-willy-the-hillbilly/20896/">Throwback: Mountain Dew’s Willy the Hillbilly</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://advertisingweek.com/aw360/news/throwback-mountain-dews-willy-the-hillbilly/20896/embed/#?secret=WAB5k7QRDk" width="600" height="338" title="“Throwback: Mountain Dew’s Willy the Hillbilly” — AW360" data-secret="WAB5k7QRDk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://advertisingweek.com/aw360/wp-content/uploads/sites/3/2026/10/Screenshot-2026-10-15-at-7.41.20-AM-1024x574.png1024574Remember when the world cried out “Yahoo!” instead of “Do the Dew?” Before it was a soda branded as one that used words like “extreme,” “game fuel,” and “supernova” for an adventurous and active generation, Mountain Dew actually hailed from much more humble roots. Developed in 1940s by Tennessee bottlers Barney and Ally Hartman, Mountain Dew is actually slang for “moonshine.” That’s right, folks — this soft drink was initially developed as a mixer for whiskey!