1.0AW360https://advertisingweek.com/aw360The Other Side of the Screen: Brand-Building through Premium Contentrich600338<blockquote class="wp-embedded-content" data-secret="61MVHk7U9l"><a href="https://advertisingweek.com/aw360/news/ut-amazon-ads/20820/">The Other Side of the Screen: Brand-Building through Premium Content</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://advertisingweek.com/aw360/news/ut-amazon-ads/20820/embed/#?secret=61MVHk7U9l" width="600" height="338" title="“The Other Side of the Screen: Brand-Building through Premium Content” — AW360" data-secret="61MVHk7U9l" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://advertisingweek.com/aw360/wp-content/uploads/sites/3/2026/10/Amazon-Ads-Hero.jpg19201080On this panel presented by Amazon Ads, Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales at Amazon Ads, joins Jodie Hayes, Vice President of Integrated Investments at Havas Media, and Lauren Anderson, Head of the U.S. Brand Innovation Lab at Amazon Ads to discuss what attention adds to streaming TV planning. Reach and frequency show how often an ad appears, but understanding the content and the audience’s engagement can help brands make more informed investments.