{"version":"1.0","provider_name":"AW360","provider_url":"https:\/\/advertisingweek.com\/aw360","title":"Adapting to Life Without Oracle","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"FumgtgkQXj\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/adapting-to-life-without-oracle\/7439\/\">Adapting to Life Without Oracle<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/advertisingweek.com\/aw360\/news\/adapting-to-life-without-oracle\/7439\/embed\/#?secret=FumgtgkQXj\" width=\"600\" height=\"338\" title=\"&#8220;Adapting to Life Without Oracle&#8221; &#8212; AW360\" data-secret=\"FumgtgkQXj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/advertisingweek.com\/aw360\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/10\/iStock-1475043801-modified-0647c382-4862-46b2-8db8-9463e6acfe6d.jpg","thumbnail_width":2309,"thumbnail_height":1299,"description":"As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle\u2019s suite of tools\u2014built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and Grapeshot\u2014has been foundational for many marketers, data providers, and platforms. With Oracle\u2019s departure, these stakeholders are now facing the challenge of finding reliable alternatives to maintain their data-driven strategies."}