{"version":"1.0","provider_name":"AW360","provider_url":"https:\/\/advertisingweek.com\/aw360","title":"Beyond Influence: Building Cultural Capital","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"BJpCHxGZt6\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-influence-building-cultural-capital\/11800\/\">Beyond Influence: Building Cultural Capital<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-influence-building-cultural-capital\/11800\/embed\/#?secret=BJpCHxGZt6\" width=\"600\" height=\"338\" title=\"&#8220;Beyond Influence: Building Cultural Capital&#8221; &#8212; AW360\" data-secret=\"BJpCHxGZt6\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/advertisingweek.com\/aw360\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-01-at-11.02.38-PM.png","thumbnail_width":1560,"thumbnail_height":798,"description":"Discover how creator-led content is driving more than inspiration, it\u2019s delivering real business results. Sarah Bachman and Stacy Carpenter reveal how culturally relevant storytelling and interactive ad experiences are transforming audience connection into sales growth. Don\u2019t miss the live social activation that brings it all to life on stage."}