{"version":"1.0","provider_name":"AW360","provider_url":"https:\/\/advertisingweek.com\/aw360","title":"Is AI Interest Waning? Beware the Hype Cycle","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zDUBsJmidr\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-ai-interest-waning-beware-the-hype-cycle\/19225\/\">Is AI Interest Waning? Beware the Hype Cycle<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/advertisingweek.com\/aw360\/news\/is-ai-interest-waning-beware-the-hype-cycle\/19225\/embed\/#?secret=zDUBsJmidr\" width=\"600\" height=\"338\" title=\"&#8220;Is AI Interest Waning? Beware the Hype Cycle&#8221; &#8212; AW360\" data-secret=\"zDUBsJmidr\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/advertisingweek.com\/aw360\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Is-AI-Interest-Waning.jpg","thumbnail_width":1600,"thumbnail_height":900,"description":"We\u2019re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren\u2019t going to carry value. But continued research and innovation are required, and that\u2019s only possible with brands and agencies continuing to persevere and ask the right questions."}