{"version":"1.0","provider_name":"AW360","provider_url":"https:\/\/advertisingweek.com\/aw360","title":"Throwback: Mountain Dew\u2019s Willy the Hillbilly","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"yj1otRYX1R\"><a href=\"https:\/\/advertisingweek.com\/aw360\/news\/throwback-mountain-dews-willy-the-hillbilly\/20896\/\">Throwback: Mountain Dew\u2019s Willy the Hillbilly<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/advertisingweek.com\/aw360\/news\/throwback-mountain-dews-willy-the-hillbilly\/20896\/embed\/#?secret=yj1otRYX1R\" width=\"600\" height=\"338\" title=\"&#8220;Throwback: Mountain Dew\u2019s Willy the Hillbilly&#8221; &#8212; AW360\" data-secret=\"yj1otRYX1R\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/advertisingweek.com\/aw360\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Screenshot-2026-10-15-at-7.41.20-AM-1024x574.png","thumbnail_width":1024,"thumbnail_height":574,"description":"Remember when the world cried out \u201cYahoo!\u201d instead of \u201cDo the Dew?\u201d Before it was a soda branded as one that used words like \u201cextreme,\u201d \u201cgame fuel,\u201d and \u201csupernova\u201d for an adventurous and active generation, Mountain Dew actually hailed from much more humble roots. Developed in 1940s by Tennessee bottlers Barney and Ally Hartman, Mountain Dew is actually slang for \u201cmoonshine.\u201d That\u2019s right, folks \u2014 this soft drink was initially developed as a mixer for whiskey!"}