{"id":13048,"date":"2026-07-10T10:22:43","date_gmt":"2026-07-10T10:22:43","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=13048"},"modified":"2026-08-05T03:56:18","modified_gmt":"2026-08-05T07:56:18","slug":"gaming","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/gaming\/","title":{"rendered":"Gaming"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-title-color: #FFFFFF\" class=\"aw-one-column-content aw-one-column-content--align-center aw-one-column-content--has-bg-image wp-block-advertising-week-one-column-content\">\n\t\t\t\t\t\t\t<div class=\"aw-one-column-content__bg\" aria-hidden=\"true\">\n\t\t\t\t\t<img width=\"1024\" height=\"538\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/iStock-2177241887-1024x538.jpg\" class=\"aw-one-column-content__bg-img\" alt=\"\" decoding=\"async\" loading=\"eager\" sizes=\"100vw\" fetchpriority=\"high\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/iStock-2177241887-1024x538.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/iStock-2177241887-300x157.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/iStock-2177241887-768x403.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/iStock-2177241887-1536x806.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/iStock-2177241887-2048x1075.jpg 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/iStock-2177241887-640x336.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/iStock-2177241887-320x168.jpg 320w\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container aw-one-column-content__content\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"aw-one-column-content__title h2\">GAMING + ESPORTS<\/h1>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\" id=\"aw-pl-c975529ad063\" data-aw-pl-enhanced=\"1\" data-aw-pl-rest=\"https:\/\/advertisingweek.com\/aw360\/wp-json\/advertising-week\/v1\/post-listing\/render\" data-aw-pl-post=\"13048\" data-aw-pl-attrs=\"{&quot;sectionTitle&quot;:&quot;&quot;,&quot;siteId&quot;:0,&quot;categoryIds&quot;:[],&quot;tagIds&quot;:[8],&quot;excludeTagIds&quot;:[],&quot;topicIds&quot;:[],&quot;postIds&quot;:[],&quot;excludePostIds&quot;:[],&quot;orderBy&quot;:&quot;date&quot;,&quot;order&quot;:&quot;desc&quot;,&quot;postsPerPage&quot;:12,&quot;offset&quot;:0,&quot;featuredPostIds&quot;:[165,342,180,171,13016,11544,10753],&quot;featuredIndexes&quot;:&quot;&quot;,&quot;fullWidth&quot;:false,&quot;showHeading&quot;:false,&quot;showHeadingSeparator&quot;:true,&quot;headingTag&quot;:&quot;h2&quot;,&quot;headingTagSize&quot;:&quot;h2&quot;,&quot;backgroundColor&quot;:&quot;&quot;,&quot;headingColor&quot;:&quot;&quot;,&quot;postTitleColor&quot;:&quot;&quot;,&quot;postSummaryColor&quot;:&quot;&quot;,&quot;showPagination&quot;:true,&quot;showFooterReadMore&quot;:false,&quot;showBorderAboveContent&quot;:false,&quot;footerReadMoreText&quot;:&quot;&quot;,&quot;footerButtonTextColor&quot;:&quot;&quot;,&quot;footerButtonBackgroundColor&quot;:&quot;&quot;,&quot;anchor&quot;:&quot;&quot;}\" data-aw-pl-base=\"\/aw360\/gaming\" data-aw-pl-current-page=\"1\">\n\t\t\t\t\t\t\t<div class=\"aw-pl__loader\" hidden aria-hidden=\"true\" role=\"status\">\n\t\t\t\t\t<span class=\"aw-pl__loader-pin\" aria-hidden=\"true\">\n\t\t\t\t\t\t<span class=\"aw-pl__loader-spinner\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"screen-reader-text\">Loading posts\u2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ctv-has-an-ad-load-problem-smart-tv-gaming-is-the-way-out\/19317\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-320x180.jpg\" class=\"aw-pl__image wp-image-19318 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tCTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tSmart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/audiences-are-rewriting-the-rules-of-real\/19253\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169twitch1-320x180.jpg\" class=\"aw-pl__image wp-image-19254 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169twitch1-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169twitch1-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169twitch1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169twitch1-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAudiences Are Rewriting the Rules of \u2018Real\u2019\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFor years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated \u201cauthentic\u201d content and moving towards community-created content that feels \u201calive.\u201d Twitch Ads set out to map that change, and what it means for brands that still think \u201crelatable\u201d is the finish line.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/xbox-ads-a-blueprint-for-ad-supported-gaming\/19218\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Xbox-ads-a-blueprint-for-320x180.jpg\" class=\"aw-pl__image wp-image-19219 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Xbox-ads-a-blueprint-for-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Xbox-ads-a-blueprint-for-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Xbox-ads-a-blueprint-for-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Xbox-ads-a-blueprint-for-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tXbox Ads: A Blueprint for Ad-Supported Gaming\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFor brands, success will depend on understanding the context in which people are playing, respecting the community they are part of, and delivering content that earns attention rather than demands it.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-funnel-to-feedback-loop-the-new-advertising-playbook-for-game-growth\/18967\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/From-Funnel-to-Feedback-Loop-320x180.jpg\" class=\"aw-pl__image wp-image-18968 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/From-Funnel-to-Feedback-Loop-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/From-Funnel-to-Feedback-Loop-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/From-Funnel-to-Feedback-Loop-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/From-Funnel-to-Feedback-Loop-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFrom Funnel to Feedback Loop: The New Advertising Playbook for Game Growth\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs marketers, we need to take another hard look at what role each channel is playing and ask if we are optimizing towards campaign KPIs, the result, or the journey as a whole. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--featured\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--featured\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-gaming-audiences-are-becoming-harder-to-reach-and-easier-to-lose\/13016\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--featured\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Why-gaming-audiences-are-becoming-640x360.jpg\" class=\"aw-pl__image wp-image-13017 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 100vw, 560px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Why-gaming-audiences-are-becoming-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Why-gaming-audiences-are-becoming-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Why-gaming-audiences-are-becoming-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Why-gaming-audiences-are-becoming-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy Gaming Audiences Are Becoming Harder to Reach &#8211; and Easier to Lose\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBuilding lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/esports-lost-the-hype-gaming-kept-the-audience\/12828\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/lameesportsstockphoto-320x180.jpg\" class=\"aw-pl__image wp-image-12829 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/lameesportsstockphoto-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/lameesportsstockphoto-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/lameesportsstockphoto-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/lameesportsstockphoto-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tEsports Lost the Hype. Gaming Kept the Audience.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tGaming continues to reach audiences that are difficult to engage elsewhere, particularly younger consumers whose media habits increasingly\u00a0revolve around creators, communities, and interactive experiences.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-gta-6-will-be-a-big-change-for-marketers-in-gaming\/12698\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/Why-GTA-6-Will-320x180.jpg\" class=\"aw-pl__image wp-image-12699 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/Why-GTA-6-Will-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/Why-GTA-6-Will-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/Why-GTA-6-Will-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/Why-GTA-6-Will-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy GTA 6 Will Be a Big Change for Marketers in Gaming\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Mike Murphy O\u2019Reilly, Global Head &#8211; Media &#038; Brand Partnerships, Dexerto When Grand Theft Auto VI arrives on November 19, it won&#8217;t just be the biggest game launch in [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--featured\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--featured\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-brands-still-dont-get-gaming-and-why-thats-a-problem\/11544\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--featured\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169gaming_get_421-640x360.png\" class=\"aw-pl__image wp-image-11545 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 100vw, 560px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169gaming_get_421-640x360.png 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169gaming_get_421-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169gaming_get_421-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/169gaming_get_421-320x180.png 320w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhy Brands Still Don\u2019t \u201cGet\u201d Gaming \u2014 And Why That\u2019s a Problem\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOne of the biggest reasons brands struggle with gaming is deceptively simple: they don\u2019t know what it is.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/iab-framework-shows-advertisers-still-struggle-to-get-gaming\/9060\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/IAB-Framework-Shows-Advertisers-Still-Struggle-to-Get-Gaming-02-320x180.png\" class=\"aw-pl__image wp-image-9061 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/IAB-Framework-Shows-Advertisers-Still-Struggle-to-Get-Gaming-02-320x180.png 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/IAB-Framework-Shows-Advertisers-Still-Struggle-to-Get-Gaming-02-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/IAB-Framework-Shows-Advertisers-Still-Struggle-to-Get-Gaming-02-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/08\/IAB-Framework-Shows-Advertisers-Still-Struggle-to-Get-Gaming-02-640x360.png 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIAB Framework Shows Advertisers Still Struggle to Get Gaming\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tGaming isn&#8217;t just a category to consider, it&#8217;s a cultural phenomenon that intersects with fashion, music, film, and more. The good news is it&#8217;s not too late &#8211; brands can show up authentically with custom in game experiences.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-esports-and-ugc-are-reshaping-the-advertising-playbook\/9520\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/How-Esports-and-UGC-Are-Reshaping-the-Advertising-Playbook-320x180.png\" class=\"aw-pl__image wp-image-9521 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/How-Esports-and-UGC-Are-Reshaping-the-Advertising-Playbook-320x180.png 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/How-Esports-and-UGC-Are-Reshaping-the-Advertising-Playbook-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/How-Esports-and-UGC-Are-Reshaping-the-Advertising-Playbook-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/How-Esports-and-UGC-Are-Reshaping-the-Advertising-Playbook-640x360.png 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Esports and UGC Are Reshaping the Advertising Playbook\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe brands that will win the loyalty of the next generation will be the ones that show up authentically, contribute meaningfully, and become a part of the community.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--featured\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--featured\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/reach-the-gaming-generation-why-every-brands-next-chapter-starts-in-play\/10753\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--featured\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"627\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-02-21-at-4.21.10-PM-scaled-627x360.png\" class=\"aw-pl__image wp-image-10754 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 100vw, 560px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-02-21-at-4.21.10-PM-scaled-627x360.png 627w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-02-21-at-4.21.10-PM-scaled-300x172.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-02-21-at-4.21.10-PM-scaled-768x441.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-02-21-at-4.21.10-PM-scaled-313x180.png 313w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tReach the Gaming Generation: Why Every Brand\u2019s Next Chapter Starts in Play\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tGaming isn\u2019t the future, it\u2019s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/changing-the-tv-video-ad-game-three-levers-to-narrow-the-gap-with-big-tech\/11286\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"153\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-09-at-4.29.34-PM-scaled-320x153.png\" class=\"aw-pl__image wp-image-11287 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-09-at-4.29.34-PM-scaled-320x153.png 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-09-at-4.29.34-PM-scaled-300x143.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-09-at-4.29.34-PM-scaled-768x367.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-09-at-4.29.34-PM-scaled-640x306.png 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tChanging the TV &#038; Video Ad Game: Three Levers to Narrow the Gap with Big Tech\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe data is clear: TV ads drive ROAS.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<nav class=\"aw-pl__pagination\" aria-label=\"Post list pages\"><ul class='page-numbers'>\n\t<li><span aria-current=\"page\" class=\"page-numbers current\">1<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/gaming\/page\/2\/\">2<\/a><\/li>\n\t<li><span class=\"page-numbers dots\">&hellip;<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/gaming\/page\/6\/\">6<\/a><\/li>\n\t<li><a class=\"next page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/gaming\/page\/2\/\"><span class=\"aw-pl__pagination-arrow\" aria-hidden=\"true\">&rarr;<\/span><span class=\"screen-reader-text\">Next page<\/span><\/a><\/li>\n<\/ul>\n<\/nav>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Search<\/h4><div class=\"aw-widget__content\"><form role=\"search\" method=\"get\" action=\"https:\/\/advertisingweek.com\/aw360\/\" class=\"wp-block-search__no-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><\/div><\/form><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Recent Articles<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-publishers-that-will-thrive-over-the-next-century\/19434\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Publishers-That-Will-Thrive.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Publishers That Will Thrive Over the Next Century\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-death-of-the-big-audience\/19438\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Death-of-the-Big-Audience-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Death-of-the-Big-Audience-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Death-of-the-Big-Audience-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Death-of-the-Big-Audience-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Death-of-the-Big-Audience-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Death-of-the-Big-Audience-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Death-of-the-Big-Audience-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Death-of-the-Big-Audience.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Death of the Big Audience\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/inside-a-student-run-ad-agency-spoiler-alert-its-clients-include-siemens\/19320\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-GenZ-creative-takes-us-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-GenZ-creative-takes-us-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-GenZ-creative-takes-us-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-GenZ-creative-takes-us-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-GenZ-creative-takes-us-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-GenZ-creative-takes-us-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-GenZ-creative-takes-us-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-GenZ-creative-takes-us.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tInside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ctv-has-an-ad-load-problem-smart-tv-gaming-is-the-way-out\/19317\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/CTV-Has-an-Ad-Load-Problem.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tCTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-washington-posts-dylan-wells-on-creators-politics-and-the-future-of-media\/19430\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169tm0909-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169tm0909-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169tm0909-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169tm0909-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169tm0909-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169tm0909-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169tm0909-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169tm0909.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Washington Post\u2019s Dylan Wells on Creators, Politics and the Future of Media\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-13048","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gaming | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/gaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gaming\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/gaming\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T07:56:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/gaming\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/gaming\\\/\",\"name\":\"Gaming | 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