{"id":13051,"date":"2026-07-10T10:29:16","date_gmt":"2026-07-10T10:29:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=13051"},"modified":"2026-08-05T03:58:38","modified_gmt":"2026-08-05T07:58:38","slug":"data","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/data\/","title":{"rendered":"Data"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-title-color: #FFFFFF;--aw-one-column-content-description-color: #FFFFFF\" class=\"aw-one-column-content aw-one-column-content--align-center aw-one-column-content--has-bg-image wp-block-advertising-week-one-column-content\">\n\t\t\t\t\t\t\t<div class=\"aw-one-column-content__bg\" aria-hidden=\"true\">\n\t\t\t\t\t<img width=\"1024\" height=\"217\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/banner-data-1024x217.jpg\" class=\"aw-one-column-content__bg-img\" alt=\"\" decoding=\"async\" loading=\"eager\" sizes=\"100vw\" fetchpriority=\"high\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/banner-data-1024x217.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/banner-data-300x64.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/banner-data-768x163.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/banner-data-1536x326.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/banner-data-2048x435.jpg 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/banner-data-640x136.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/banner-data-320x68.jpg 320w\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container aw-one-column-content__content\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"aw-one-column-content__title h2\">MODERN MARKETING + MEASUREMENT<\/h1>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__description\">Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tFINDINGS FROM OUR POPULAR PODCAST SERIES\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-last-click-lie-why-most-marketing-measurement-is-still-fundamentally-broken\/10881\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169lastclick-640x360.png\" class=\"aw-dcg__image aw-card-img wp-image-10882\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169lastclick-640x360.png 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169lastclick-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169lastclick-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169lastclick-320x180.png 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAcross the industry, CMOs are confronting an uncomfortable truth: the dashboards they\u2019ve relied on for years often provide a distorted picture of what drives growth.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/marketing-mix-modeling-is-back-and-this-time-its-running-the-business\/10878\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169mixmodeling-640x360.png\" class=\"aw-dcg__image aw-card-img wp-image-10879\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169mixmodeling-640x360.png 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169mixmodeling-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169mixmodeling-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169mixmodeling-320x180.png 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMarketing Mix Modeling Is Back \u2014 And This Time It\u2019s Running the Business\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tWhen measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend\u2014and easier to expand.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-new-marketing-currency-why-data-collaboration-is-replacing-third-party-tracking\/10875\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169datacollab-640x360.png\" class=\"aw-dcg__image aw-card-img wp-image-10876\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169datacollab-640x360.png 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169datacollab-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169datacollab-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/169datacollab-320x180.png 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tMarketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=167788;size=728x90;setID=653833;type=iframe;click=CLICK_MACRO_PLACEHOLDER\" width=\"728\" height=\"90\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\">\n<\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-ce426110 wp-block-group-is-layout-constrained\" style=\"padding-right:0px;padding-bottom:30px;padding-left:0px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" 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data-aw-pl-attrs=\"{&quot;sectionTitle&quot;:&quot;&quot;,&quot;siteId&quot;:0,&quot;categoryIds&quot;:[],&quot;tagIds&quot;:[5],&quot;excludeTagIds&quot;:[],&quot;topicIds&quot;:[],&quot;postIds&quot;:[],&quot;excludePostIds&quot;:[10881,10878,10875],&quot;orderBy&quot;:&quot;date&quot;,&quot;order&quot;:&quot;desc&quot;,&quot;postsPerPage&quot;:12,&quot;offset&quot;:0,&quot;featuredPostIds&quot;:[243,174,165,12961,12810,18495,18675,13041],&quot;featuredIndexes&quot;:&quot;&quot;,&quot;fullWidth&quot;:false,&quot;showHeading&quot;:false,&quot;showHeadingSeparator&quot;:true,&quot;headingTag&quot;:&quot;h2&quot;,&quot;headingTagSize&quot;:&quot;h2&quot;,&quot;backgroundColor&quot;:&quot;&quot;,&quot;headingColor&quot;:&quot;&quot;,&quot;postTitleColor&quot;:&quot;&quot;,&quot;postSummaryColor&quot;:&quot;&quot;,&quot;showPagination&quot;:true,&quot;showFooterReadMore&quot;:false,&quot;showBorderAboveContent&quot;:false,&quot;footerReadMoreText&quot;:&quot;&quot;,&quot;footerButtonTextColor&quot;:&quot;&quot;,&quot;footerButtonBackgroundColor&quot;:&quot;&quot;,&quot;anchor&quot;:&quot;&quot;}\" data-aw-pl-base=\"\/aw360\/data\" data-aw-pl-current-page=\"1\">\n\t\t\t\t\t\t\t<div class=\"aw-pl__loader\" hidden aria-hidden=\"true\" role=\"status\">\n\t\t\t\t\t<span class=\"aw-pl__loader-pin\" aria-hidden=\"true\">\n\t\t\t\t\t\t<span class=\"aw-pl__loader-spinner\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"screen-reader-text\">Loading posts\u2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/oft-neglected-local-targeting-represents-the-future-of-advertising\/20462\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-320x180.jpg\" class=\"aw-pl__image wp-image-20463 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOft-Neglected, Local Targeting Represents the Future of Advertising\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Evan Rutchik, President &amp; Chief Strategy Officer,\u00a0Viamedia.ai The promise of digital advertising is that the wealth of signals would allow advertisers to deliver one-to-one messaging, tailored to the individual [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-brings-a-restaurant-customer-back\/20478\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-320x180.jpg\" class=\"aw-pl__image wp-image-20479 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/restaurant-gamification-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat Brings a Restaurant Customer Back?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Becky Johnson, Advertising Week Writer &amp; Podcast Host Most of us have joined a restaurant loyalty program for a deal. We enter a phone number, collect points, and wait [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/services-firms-need-a-new-value-strategy-for-the-ai-era\/20450\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-320x180.jpg\" class=\"aw-pl__image wp-image-20451 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Services-Firms-Need-a-New-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tServices Firms Need a New Value Strategy for the AI Era\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhen you stop treating all of your firm&#8217;s work hours as products and invest some of those hours in strategy, your firm builds longer-term value.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-clean-signal-advantage-how-predictive-marketers-beat-ai-driven-ad-fraud\/20160\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Clean-Signal-Advantage-320x180.jpg\" class=\"aw-pl__image wp-image-20161 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Clean-Signal-Advantage-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Clean-Signal-Advantage-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Clean-Signal-Advantage-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Clean-Signal-Advantage-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Clean-Signal Advantage: How Predictive Marketers Beat AI-Driven Ad Fraud\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAgainst the more than $750 billion spent on advertising last year, that share was roughly $165 billion that never reached a real customer. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-talent-diaspora-is-really-a-decision-speed-story\/20132\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Talent-Diaspora-Is-Really-320x180.jpg\" class=\"aw-pl__image wp-image-20133 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Talent-Diaspora-Is-Really-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Talent-Diaspora-Is-Really-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Talent-Diaspora-Is-Really-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Talent-Diaspora-Is-Really-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Talent Diaspora Is Really a Decision Speed Story\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe next decade in CPG will not be won by whoever has the biggest team or the biggest budget. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/data-collaboration-is-only-useful-if-it-leads-to-a-better-decision\/20189\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Agencies-Need-a-Neutral-320x180.jpg\" class=\"aw-pl__image wp-image-20190 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Agencies-Need-a-Neutral-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Agencies-Need-a-Neutral-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Agencies-Need-a-Neutral-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Why-Agencies-Need-a-Neutral-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tData Collaboration Is Only Useful If It Leads to a Better Decision\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tBy Becky Johnson, Advertising Week Writer &amp; Podcast Host Marketers have more data than ever, but much of it remains scattered across departments, platforms, publishers, retailers, and business partners. Bringing [&hellip;]\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/foot-traffic-attribution-shouldnt-be-a-premium-feature\/19476\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-320x180.jpg\" class=\"aw-pl__image wp-image-19477 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Foot-Traffic-Attribution-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFoot Traffic Attribution Shouldn\u2019t Be a Premium Feature\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe industry should stop treating basic foot traffic tracking as a premium feature. Make it part of the campaign and use it to optimize.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/five-counterintuitive-advertising-plays-for-a-winning-nfl-season\/19469\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-320x180.jpg\" class=\"aw-pl__image wp-image-19471 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Five-Counterintuitive-Advertising-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFive Counterintuitive Advertising Plays for a Winning NFL Season\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs the NFL season unfolds, every optimization decision comes back to a simple test.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/performance-versus-brand-arguments-miss-the-bigger-attention-issue\/19462\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-320x180.jpg\" class=\"aw-pl__image wp-image-19463 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Performance-versus-brand-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPerformance Versus Brand Arguments Miss the Bigger Attention Issue\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAttention gives us a way to look beyond that false divide and ask something more useful. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-investment-is-moving-faster-than-marketing-readiness\/19496\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-320x180.jpg\" class=\"aw-pl__image wp-image-19497 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/ai-investment-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Investment Is Moving Faster Than Marketing Readiness\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs marketers prepare their 2027 budgets, the strongest AI strategy may begin well before choosing another tool. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/a-custom-algorithm-is-only-as-good-as-the-planning-around-it\/19314\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-Custom-Algorithm-Is-Only-320x180.jpg\" class=\"aw-pl__image wp-image-19315 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-Custom-Algorithm-Is-Only-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-Custom-Algorithm-Is-Only-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-Custom-Algorithm-Is-Only-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/A-Custom-Algorithm-Is-Only-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tA Custom Algorithm Is Only as Good as the Planning Around It\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tCustom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/verify-before-you-buy-how-embedded-verification-turns-campaign-policy-into-better-outcomes\/19306\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-1-Trillion-Compliance-Tax-320x180.jpg\" class=\"aw-pl__image wp-image-19309 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-1-Trillion-Compliance-Tax-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-1-Trillion-Compliance-Tax-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-1-Trillion-Compliance-Tax-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-1-Trillion-Compliance-Tax-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tVerify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tVerification can carry on measuring what happened, while its intelligence helps shape what happens next. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<nav class=\"aw-pl__pagination\" aria-label=\"Post list pages\"><ul class='page-numbers'>\n\t<li><span aria-current=\"page\" class=\"page-numbers current\">1<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/data\/page\/2\/\">2<\/a><\/li>\n\t<li><span class=\"page-numbers dots\">&hellip;<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/data\/page\/51\/\">51<\/a><\/li>\n\t<li><a class=\"next page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/data\/page\/2\/\"><span class=\"aw-pl__pagination-arrow\" aria-hidden=\"true\">&rarr;<\/span><span class=\"screen-reader-text\">Next page<\/span><\/a><\/li>\n<\/ul>\n<\/nav>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Search<\/h4><div class=\"aw-widget__content\"><form role=\"search\" method=\"get\" action=\"https:\/\/advertisingweek.com\/aw360\/\" class=\"wp-block-search__no-button wp-block-search\" ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" 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class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/there-is-no-such-thing-as-creative-wearout\/20469\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-768x432.jpg 768w, 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Wearout\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/neala-brown-global-head-of-data-measurement-insights-at-teads\/20505\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tNeala Brown, Global Head of Data, Measurement &amp; Insights at Teads\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/oft-neglected-local-targeting-represents-the-future-of-advertising\/20462\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOft-Neglected, Local Targeting Represents the Future of Advertising\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/rose-baki-senior-partner-and-head-of-strategy-at-lippincott\/20502\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tRose Baki, Senior Partner and Head of Strategy at Lippincott\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-fragmentation-problem-marketers-are-still-pretending-they-can-buy-their-way-out-of\/20465\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Latest Podcasts<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/neala-brown-global-head-of-data-measurement-insights-at-teads\/20505\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tNeala Brown, Global Head of Data, Measurement &amp; Insights at Teads\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/rose-baki-senior-partner-and-head-of-strategy-at-lippincott\/20502\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tRose Baki, Senior Partner and Head of Strategy at Lippincott\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/mike-ellery-chief-creative-officer-sparks\/20492\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMike Ellery, Chief Creative Officer, Sparks\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-13051","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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