{"id":13485,"date":"2026-07-10T13:34:03","date_gmt":"2026-07-10T13:34:03","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=13485"},"modified":"2026-08-07T07:40:03","modified_gmt":"2026-08-07T11:40:03","slug":"sightline-blog","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/sightline-blog\/","title":{"rendered":"Sightline Blog"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-title-color: #FFFFFF;--aw-one-column-content-bg: #000000\" class=\"aw-one-column-content aw-one-column-content--align-center wp-block-advertising-week-one-column-content\">\n\t\t\t\t\t\t<div class=\"container aw-one-column-content__content\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__partner aw-one-column-content__partner--align-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__logos\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__logo-slot\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"aw-one-column-content__image\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/SIGHTLINE-Logo-New-450x122-1.png\"\n\t\t\t\t\t\t\t\t\talt=\"SIGHTLINE-Logo-New-450x122\"\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-ce426110 wp-block-group-is-layout-constrained\" style=\"padding-right:0px;padding-bottom:30px;padding-left:0px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t\t<section class=\"aw-rss-feed wp-block-advertising-week-rss-feed\">\n\t\t\t<div class=\"container aw-pl\">\n\t\t\t\t\t\t\t<div class=\"aw-rss-feed__intro\"><p>The SIGHTLINE blog shares practical insights on brand experience strategy, field marketing, and brand activation through expert interviews and real-world case studies.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<ul class=\"aw-rss-feed__list\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/still-have-q4-budget-heres-where-your-brand-could-show-up\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/Q4%20Budget.png?width=520&#038;height=390&#038;name=Q4%20Budget.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"STILL HAVE Q4 BUDGET? HERE\u2019S WHERE YOUR BRAND COULD SHOW UP\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"eager\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tfetchpriority=\"high\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/still-have-q4-budget-heres-where-your-brand-could-show-up\">STILL HAVE Q4 BUDGET? HERE\u2019S WHERE YOUR BRAND COULD SHOW UP<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author aw-rss-feed__author--empty\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Staff<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-09-23T15:45:39+00:00\">September 23, 2026 at 11:45 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>There is a very specific moment in the marketing calendar when someone looks at the budget and realizes: Oh. We still have money.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-event-is-the-message-what-it-takes-to-build-an-experience-for-50000-people\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/Dreamforce.png?width=520&#038;height=390&#038;name=Dreamforce.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\u201cTHE EVENT IS THE MESSAGE\u201d: WHAT IT TAKES TO BUILD AN EXPERIENCE FOR 50,000 PEOPLE\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-event-is-the-message-what-it-takes-to-build-an-experience-for-50000-people\">\u201cTHE EVENT IS THE MESSAGE\u201d: WHAT IT TAKES TO BUILD AN EXPERIENCE FOR 50,000 PEOPLE<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-09-11T08:13:30+00:00\">September 11, 2026 at 4:13 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Marc Benioff, Salesforce&#039;s co-founder and CEO, wrote an entire chapter of his book, Behind the Cloud, called &quot;The Event Is the Message.&quot; Not a chapter about events. A chapter arguing that the event itself, the full experience of it, is the message you&#039;re sending your\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/4-ways-personal-party-planning-can-transform-corporate-events\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/Personnal%20party%20planning.png?width=520&#038;height=390&#038;name=Personnal%20party%20planning.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"4 WAYS PERSONAL PARTY PLANNING CAN TRANSFORM CORPORATE EVENTS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/4-ways-personal-party-planning-can-transform-corporate-events\">4 WAYS PERSONAL PARTY PLANNING CAN TRANSFORM CORPORATE EVENTS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Amanda Copeland<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-09-02T12:45:03+00:00\">September 2, 2026 at 8:45 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>My approach to corporate events started with planning personal celebrations. Whether I&#039;m hosting a dinner party, planning my wedding, celebrating a birthday, or organizing another milestone event, I&#039;ve noticed that the same elements that make guests feel welcomed and excited also translate directly to conferences,\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/how-hd-expos-own-community-drove-1-in-4-registrations\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/HD%20Expo%20Snoball.png?width=520&#038;height=390&#038;name=HD%20Expo%20Snoball.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"HOW HD EXPO&#039;S OWN COMMUNITY DROVE 1 IN 4 REGISTRATIONS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/how-hd-expos-own-community-drove-1-in-4-registrations\">HOW HD EXPO&#039;S OWN COMMUNITY DROVE 1 IN 4 REGISTRATIONS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author aw-rss-feed__author--empty\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Staff<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-08-25T16:04:00+00:00\">August 25, 2026 at 12:04 pm<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Peer-to-peer sharing worked. It is what nobody saw coming; the exhibitors were responsible for this, and every registration could be directly traced back to its source.Once HD Expo allowed Forge to include its entire community in its promotion efforts, it could no longer ignore the\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/would-you-wait-in-line-for-this-were-judging-the-latest-brand-activations\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/Ankita%20activations.png?width=520&#038;height=390&#038;name=Ankita%20activations.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"WOULD YOU WAIT IN LINE FOR THIS? WE\u2019RE JUDGING THE LATEST BRAND ACTIVATIONS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/would-you-wait-in-line-for-this-were-judging-the-latest-brand-activations\">WOULD YOU WAIT IN LINE FOR THIS? WE\u2019RE JUDGING THE LATEST BRAND ACTIVATIONS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author aw-rss-feed__author--empty\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Staff<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-08-25T14:47:14+00:00\">August 25, 2026 at 10:47 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>There is no social proof quite like a suspiciously long line in the middle of the city.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-experiential-marketing-playbook-building-community-through-audience-curation\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/Curated.png?width=520&#038;height=390&#038;name=Curated.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"THE EXPERIENTIAL MARKETING PLAYBOOK: BUILDING COMMUNITY THROUGH AUDIENCE CURATION\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-experiential-marketing-playbook-building-community-through-audience-curation\">THE EXPERIENTIAL MARKETING PLAYBOOK: BUILDING COMMUNITY THROUGH AUDIENCE CURATION<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-08-19T13:11:09+00:00\">August 19, 2026 at 9:11 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Experiential marketers dedicate months of effort into crafting out speaker selection, agendas, content and activations. However, some of the most important elements leading to an event&#039;s success don&#039;t even have anything to do with what is happening onstage.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/experiential-marketing-isnt-a-tactic-anymore.-its-the-industry\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/300billion.png?width=520&#038;height=390&#038;name=300billion.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"AFTER HITTING $139 BILLION, EXPERIENTIAL MARKETING WILL GROW ANOTHER 10.3% IN 2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/experiential-marketing-isnt-a-tactic-anymore.-its-the-industry\">AFTER HITTING $139 BILLION, EXPERIENTIAL MARKETING WILL GROW ANOTHER 10.3% IN 2026<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author aw-rss-feed__author--empty\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Staff<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-08-11T10:08:24+00:00\">August 11, 2026 at 6:08 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>There&#039;s a version of this conversation that&#039;s been happening for a decade: &quot;experiential marketing is having a moment.&quot; Except the moment just turned into a $139 billion line item, and nobody&#039;s calling it a moment anymore.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-smartest-experiential-marketers-think-like-media-companies\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/Media%20companies.png?width=520&#038;height=390&#038;name=Media%20companies.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"THE SMARTEST EXPERIENTIAL MARKETERS THINK LIKE MEDIA COMPANIES\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-smartest-experiential-marketers-think-like-media-companies\">THE SMARTEST EXPERIENTIAL MARKETERS THINK LIKE MEDIA COMPANIES<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-08-04T15:53:32+00:00\">August 4, 2026 at 11:53 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Media organizations know where it all starts: the story. Some of the best experiential marketers are starting to realize that every event is the beginning of content that keeps creating value long after attendees leave.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/intimate-setting-loud-impression-4-sponsorships-that-won-attention-at-collective-shows-july-2026\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/Collective%20Shows.png?width=520&#038;height=390&#038;name=Collective%20Shows.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"INTIMATE SETTING, LOUD IMPRESSION: 4 SPONSORSHIPS THAT WON ATTENTION AT COLLECTIVE SHOWS JULY 2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/intimate-setting-loud-impression-4-sponsorships-that-won-attention-at-collective-shows-july-2026\">INTIMATE SETTING, LOUD IMPRESSION: 4 SPONSORSHIPS THAT WON ATTENTION AT COLLECTIVE SHOWS JULY 2026<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-07-27T17:55:36+00:00\">July 27, 2026 at 1:55 pm<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>If you&#039;re a brand marketer wondering whether sponsoring a more intimate, curated B2B event is worth it, this one&#039;s for you.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-power-of-partnership-5-takeaways-for-experiential-marketers\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hs-fs\/hubfs\/5%20experience.png?width=520&#038;height=390&#038;name=5%20experience.png&#038;format=webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"THE POWER OF PARTNERSHIP: 5 TAKEAWAYS FOR EXPERIENTIAL MARKETERS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"520\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"390\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (max-width: 576px) 100vw, 260px\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-power-of-partnership-5-takeaways-for-experiential-marketers\">THE POWER OF PARTNERSHIP: 5 TAKEAWAYS FOR EXPERIENTIAL MARKETERS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-07-22T11:48:20+00:00\">July 22, 2026 at 7:48 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>The most memorable brand experiences begin with trust, shared values, and a willingness to build something together. Great experiential marketers create lasting impact by building strong partnerships, aligning on a shared vision, and bringing ideas to life with purpose. The long-running collaboration between EY and\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Search<\/h4><div class=\"aw-widget__content\"><form role=\"search\" method=\"get\" action=\"https:\/\/advertisingweek.com\/aw360\/\" class=\"wp-block-search__no-button wp-block-search\" ><label class=\"wp-block-search__label 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posts<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/there-is-no-such-thing-as-creative-wearout\/20469\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/There-Is-No-Such-Thing-as-1024x576.jpg 1024w, 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class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThere Is No Such Thing as Creative Wearout\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/neala-brown-global-head-of-data-measurement-insights-at-teads\/20505\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tNeala Brown, Global Head of Data, Measurement &amp; Insights at Teads\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/oft-neglected-local-targeting-represents-the-future-of-advertising\/20462\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Oftneglected-local-targeting.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tOft-Neglected, Local Targeting Represents the Future of Advertising\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/rose-baki-senior-partner-and-head-of-strategy-at-lippincott\/20502\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tRose Baki, Senior Partner and Head of Strategy at Lippincott\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-fragmentation-problem-marketers-are-still-pretending-they-can-buy-their-way-out-of\/20465\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-fragmentation-problem.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">latest podcasts<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/neala-brown-global-head-of-data-measurement-insights-at-teads\/20505\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/teads_aw360liveNY.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tNeala Brown, Global Head of Data, Measurement &amp; Insights at Teads\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/rose-baki-senior-partner-and-head-of-strategy-at-lippincott\/20502\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/rosebaki_aw360live.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tRose Baki, Senior Partner and Head of Strategy at Lippincott\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/mike-ellery-chief-creative-officer-sparks\/20492\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/360live_sparks.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMike Ellery, Chief Creative Officer, Sparks\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-13485","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sightline Blog | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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