{"id":13485,"date":"2026-07-10T13:34:03","date_gmt":"2026-07-10T13:34:03","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=13485"},"modified":"2026-07-29T03:51:51","modified_gmt":"2026-07-29T07:51:51","slug":"sightline-blog","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/sightline-blog\/","title":{"rendered":"Sightline Blog"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-title-color: #FFFFFF;--aw-one-column-content-bg: #000000\" class=\"aw-one-column-content aw-one-column-content--align-center wp-block-advertising-week-one-column-content\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__partner aw-one-column-content__partner--align-center\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__logos\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__logo-slot\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\tclass=\"aw-one-column-content__image\"\n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/SIGHTLINE-Logo-New-450x122-1.png\"\n\t\t\t\t\t\t\t\t\talt=\"SIGHTLINE-Logo-New-450x122\"\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-ce426110 wp-block-group-is-layout-constrained\" style=\"padding-right:0px;padding-bottom:30px;padding-left:0px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t\t<section class=\"aw-rss-feed wp-block-advertising-week-rss-feed\">\n\t\t\t<div class=\"container aw-pl\">\n\t\t\t\t\t\t\t<div class=\"aw-rss-feed__intro\"><p>The SIGHTLINE blog shares practical insights on brand experience strategy, field marketing, and brand activation through expert interviews and real-world case studies.<\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<ul class=\"aw-rss-feed__list\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/intimate-setting-loud-impression-4-sponsorships-that-won-attention-at-collective-shows-july-2026\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Collective%20Shows.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"INTIMATE SETTING, LOUD IMPRESSION: 4 SPONSORSHIPS THAT WON ATTENTION AT COLLECTIVE SHOWS JULY 2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/intimate-setting-loud-impression-4-sponsorships-that-won-attention-at-collective-shows-july-2026\">INTIMATE SETTING, LOUD IMPRESSION: 4 SPONSORSHIPS THAT WON ATTENTION AT COLLECTIVE SHOWS JULY 2026<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-07-27T17:55:36+00:00\">July 27, 2026 at 1:55 pm<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>If you&#039;re a brand marketer wondering whether sponsoring a more intimate, curated B2B event is worth it, this one&#039;s for you.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-power-of-partnership-5-takeaways-for-experiential-marketers\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/5%20experience.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"THE POWER OF PARTNERSHIP: 5 TAKEAWAYS FOR EXPERIENTIAL MARKETERS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/the-power-of-partnership-5-takeaways-for-experiential-marketers\">THE POWER OF PARTNERSHIP: 5 TAKEAWAYS FOR EXPERIENTIAL MARKETERS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-07-22T11:48:20+00:00\">July 22, 2026 at 7:48 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>The most memorable brand experiences begin with trust, shared values, and a willingness to build something together. Great experiential marketers create lasting impact by building strong partnerships, aligning on a shared vision, and bringing ideas to life with purpose. The long-running collaboration between EY and\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/event-marketings-next-evolution-becoming-the-source-of-trusted-content\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Trusted%20content.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"EVENT MARKETING&#039;S NEXT EVOLUTION: BECOMING THE SOURCE OF TRUSTED CONTENT\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/event-marketings-next-evolution-becoming-the-source-of-trusted-content\">EVENT MARKETING&#039;S NEXT EVOLUTION: BECOMING THE SOURCE OF TRUSTED CONTENT<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author aw-rss-feed__author--empty\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Staff<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-07-14T12:13:38+00:00\">July 14, 2026 at 8:13 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>One of the upsides of building software in this industry is the front-row seat. For years I&#039;ve spent more time than I can count listening to event marketers, content leaders, and conference organizers talk through what they&#039;re trying to solve. Those conversations have always been\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/beyond-the-room-what-linkedins-activation-playbook-reveals-about-the-future-of-brand-experience\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Linkedin.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"BEYOND THE ROOM: LINKEDIN&#039;S NEW PLAYBOOK FOR EXPERIENTIAL MARKETING\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/beyond-the-room-what-linkedins-activation-playbook-reveals-about-the-future-of-brand-experience\">BEYOND THE ROOM: LINKEDIN&#039;S NEW PLAYBOOK FOR EXPERIENTIAL MARKETING<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-07-08T12:29:47+00:00\">July 8, 2026 at 8:29 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Experiential marketing has always been about bringing people together. Today, the brands creating the greatest impact are thinking far beyond the people in the room. The event is only the beginning. The real opportunity is everything that happens after it.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/inside-cannes-lions-2026-five-lessons-from-the-marketers-behind-the-festivals-biggest-brand-experiences\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Cannes%20Lions%20top%205.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"5 LESSONS FROM CANNES LIONS 2026 ON THE FUTURE OF BRAND EXPERIENTIAL MARKETING\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/inside-cannes-lions-2026-five-lessons-from-the-marketers-behind-the-festivals-biggest-brand-experiences\">5 LESSONS FROM CANNES LIONS 2026 ON THE FUTURE OF BRAND EXPERIENTIAL MARKETING<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Amelia Moran<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-07-01T14:16:36+00:00\">July 1, 2026 at 10:16 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>In the lead-up to Cannes Lions this year, I kept hearing the same thing on repeat. Everyone described it as the place to be if you work in this industry: a week defined by standout activations, inspiring speakers, and some of the world\u2019s biggest brands\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/3-cannes-lions-trends-content-culture-community\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Cannes%20Lions%203%20days.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"CANNES LIONS 2026: WHAT COMMUNITY, CONTENT AND CULTURE MEAN IRL\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/3-cannes-lions-trends-content-culture-community\">CANNES LIONS 2026: WHAT COMMUNITY, CONTENT AND CULTURE MEAN IRL<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-06-24T12:57:17+00:00\">June 24, 2026 at 8:57 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Walk the Croisette for a few days and patterns start forming fast. Three words keep coming back to me. Community. Content. Culture. The actual architecture underneath almost everything I\u2019m seeing here. And yes, I know. You\u2019ll tell me everyone talks about those words. That they\u2019re\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/michaela-washmon-director-of-festival-partnerships-cannes-lions\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Cannes%20Lions%20Blog.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"CANNES LIONS: HOW BRANDS OWN THE WEEK\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/michaela-washmon-director-of-festival-partnerships-cannes-lions\">CANNES LIONS: HOW BRANDS OWN THE WEEK<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Michaela Washmon<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-06-22T12:20:22+00:00\">June 22, 2026 at 8:20 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Winning Cannes Lions has little to do with the size of an activation and everything to do with the value it creates. In this conversation, Michaela Washmon, Director of Festival Partnerships at Cannes Lions, shares how leading brands approach strategy, experience design, and audience building\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/neuroscience-in-live-brand-marketing-a-guide-for-cmos\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Neuroscience%20article.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"NEUROSCIENCE IN LIVE BRAND MARKETING: A GUIDE FOR CMOS\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/neuroscience-in-live-brand-marketing-a-guide-for-cmos\">NEUROSCIENCE IN LIVE BRAND MARKETING: A GUIDE FOR CMOS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-06-17T13:28:03+00:00\">June 17, 2026 at 9:28 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Discover how marketing leaders use cognitive science and memory structures to drive live brand marketing success. Learn actionable insights from MetLife&#039;s CMO Michael Roberts. &nbsp;<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/your-brands-best-event-marketing-channel-is-invisible.-heres-how-to-see-it\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Snoball%20article.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"YOUR BRAND&#039;S BEST EVENT MARKETING CHANNEL IS INVISIBLE. HERE&#039;S HOW TO SEE IT.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/your-brands-best-event-marketing-channel-is-invisible.-heres-how-to-see-it\">YOUR BRAND&#039;S BEST EVENT MARKETING CHANNEL IS INVISIBLE. HERE&#039;S HOW TO SEE IT.<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author aw-rss-feed__author--empty\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Staff<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-06-10T10:26:53+00:00\">June 10, 2026 at 6:26 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>The most valuable promotion of your brand&#039;s event is happening in DMs, Slack threads, and forwarded emails. Most marketing teams have yet to track it.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-rss-feed__item\">\n\t\t\t\t\t\t\t<article class=\"aw-rss-feed__article\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__thumb-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/beyond-attention-3-things-hartbeat-gets-about-culture-comedy-and-live-experience\" tabindex=\"-1\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__thumb\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.sightlinelive.com\/hubfs\/Hartbeat-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"BEYOND ATTENTION: 3 THINGS HARTBEAT GETS ABOUT CULTURE, COMEDY, AND LIVE EXPERIENCE\"\n\t\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"240\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__body\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"aw-rss-feed__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-rss-feed__title-link\" href=\"https:\/\/www.sightlinelive.com\/blog\/beyond-attention-3-things-hartbeat-gets-about-culture-comedy-and-live-experience\">BEYOND ATTENTION: 3 THINGS HARTBEAT GETS ABOUT CULTURE, COMEDY, AND LIVE EXPERIENCE<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\n\t\t\t\t\t\t\t\t\t<p class=\"aw-rss-feed__meta\">\n\t\t\t\t\t\t\t\t\t\tby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-rss-feed__author\"\n\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.sightlinelive.com\"\n\t\t\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\t\t\t>Marie-Elaine Lemire<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-rss-feed__meta-on\"> on <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<time class=\"aw-rss-feed__time\" datetime=\"2026-06-02T13:57:31+00:00\">June 2, 2026 at 9:57 am<\/time>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-rss-feed__excerpt\"><p>Attention is available for purchase. Relevance is earned. In a media landscape defined by volume, that distinction carries more weight than ever. Many brands still treat reach and resonance as one and the same, using visibility as the main measure of success. SIGHTLINE sat with\u2026<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Search<\/h4><div class=\"aw-widget__content\"><form role=\"search\" method=\"get\" action=\"https:\/\/advertisingweek.com\/aw360\/\" class=\"wp-block-search__no-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" 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class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-the-world-cup-reveals-about-effective-sales-promotions\/18501\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/What-the-World-Cup-Reveals-About-Effective-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/What-the-World-Cup-Reveals-About-Effective-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/What-the-World-Cup-Reveals-About-Effective-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/What-the-World-Cup-Reveals-About-Effective-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/What-the-World-Cup-Reveals-About-Effective-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/What-the-World-Cup-Reveals-About-Effective.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat the World Cup Reveals About Effective Sales Promotions\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/first-came-the-beards-then-came-the-coffee-shops\/18498\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/First-came-the-beards-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/First-came-the-beards-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/First-came-the-beards-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/First-came-the-beards-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/First-came-the-beards-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/First-came-the-beards.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFirst Came the Beards, Then Came the Coffee Shops\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/predictive-roi-is-becoming-marketings-most-valuable-currency\/18495\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Predictive-Roi-Is-Becoming-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Predictive-Roi-Is-Becoming-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Predictive-Roi-Is-Becoming-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Predictive-Roi-Is-Becoming-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Predictive-Roi-Is-Becoming-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/Predictive-Roi-Is-Becoming.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPredictive ROI Is Becoming Marketing\u2019s Most Valuable Currency\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-is-amazing-your-ads-about-it-still-have-to-be-true\/18492\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AI-Is-Amazing-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AI-Is-Amazing-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AI-Is-Amazing-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AI-Is-Amazing-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AI-Is-Amazing-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AI-Is-Amazing.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI Is Amazing. Your Ads About It Still Have to Be True.\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-world-cup-proved-trust-is-the-kpi-that-matters-for-brand-experiences\/18489\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/The-World-Cup-Proved-Trust-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/The-World-Cup-Proved-Trust-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/The-World-Cup-Proved-Trust-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/The-World-Cup-Proved-Trust-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/The-World-Cup-Proved-Trust-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/The-World-Cup-Proved-Trust.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe World Cup Proved Trust Is the KPI That Matters For Brand Experiences\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">latest podcasts<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/your-customers-already-told-you\/18513\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/matt-hixson-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/matt-hixson-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/matt-hixson-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/matt-hixson-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/matt-hixson-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/matt-hixson.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tYour Customers Already Told You\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-to-win-every-event-before-you-walk-in-liz-urheim-courtney-engel-verifone\/18507\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/PODCAST-Thumbnail-16_9-Verifone-1024x576.png\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/PODCAST-Thumbnail-16_9-Verifone-1024x576.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/PODCAST-Thumbnail-16_9-Verifone-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/PODCAST-Thumbnail-16_9-Verifone-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/PODCAST-Thumbnail-16_9-Verifone-1536x864.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/PODCAST-Thumbnail-16_9-Verifone.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow to Win Every Event Before You Walk In | Liz Urheim &#038; Courtney Engel, Verifone\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/this-isnt-an-accessibility-capsule-with-the-north-face\/18510\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/WCN_EP_002-1024x576.png\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/WCN_EP_002-1024x576.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/WCN_EP_002-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/WCN_EP_002-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/WCN_EP_002.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThis Isn&#8217;t An Accessibility Capsule with The North Face\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-13485","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sightline Blog | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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