{"id":13498,"date":"2026-07-10T14:11:24","date_gmt":"2026-07-10T14:11:24","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=13498"},"modified":"2026-08-05T04:09:57","modified_gmt":"2026-08-05T08:09:57","slug":"tech","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/tech\/","title":{"rendered":"Tech"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-title-color: #FFFFFF;--aw-one-column-content-description-color: #FFFFFF\" class=\"aw-one-column-content aw-one-column-content--align-center aw-one-column-content--has-bg-image wp-block-advertising-week-one-column-content\">\n\t\t\t\t\t\t\t<div class=\"aw-one-column-content__bg\" aria-hidden=\"true\">\n\t\t\t\t\t<img width=\"1024\" height=\"538\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/tech-banner-1024x538.jpg\" class=\"aw-one-column-content__bg-img\" alt=\"\" decoding=\"async\" loading=\"eager\" sizes=\"100vw\" fetchpriority=\"high\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/tech-banner-1024x538.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/tech-banner-300x157.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/tech-banner-768x403.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/tech-banner-1536x806.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/tech-banner-2048x1075.jpg 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/tech-banner-640x336.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/tech-banner-320x168.jpg 320w\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container aw-one-column-content__content\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"aw-one-column-content__title h2\">Tech<\/h1>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__description\">Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you\u2019re an entrepreneur, marketer, or industry leader, we\u2019ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\" id=\"aw-pl-412855479255\" data-aw-pl-enhanced=\"1\" data-aw-pl-rest=\"https:\/\/advertisingweek.com\/aw360\/wp-json\/advertising-week\/v1\/post-listing\/render\" data-aw-pl-post=\"13498\" data-aw-pl-attrs=\"{&quot;sectionTitle&quot;:&quot;&quot;,&quot;siteId&quot;:0,&quot;categoryIds&quot;:[],&quot;tagIds&quot;:[6],&quot;excludeTagIds&quot;:[],&quot;topicIds&quot;:[],&quot;postIds&quot;:[],&quot;excludePostIds&quot;:[],&quot;orderBy&quot;:&quot;date&quot;,&quot;order&quot;:&quot;desc&quot;,&quot;postsPerPage&quot;:12,&quot;offset&quot;:0,&quot;featuredPostIds&quot;:[243,177,12701,18423,13007],&quot;featuredIndexes&quot;:&quot;&quot;,&quot;fullWidth&quot;:false,&quot;showHeading&quot;:false,&quot;showHeadingSeparator&quot;:true,&quot;headingTag&quot;:&quot;h2&quot;,&quot;headingTagSize&quot;:&quot;h2&quot;,&quot;backgroundColor&quot;:&quot;&quot;,&quot;headingColor&quot;:&quot;&quot;,&quot;postTitleColor&quot;:&quot;&quot;,&quot;postSummaryColor&quot;:&quot;&quot;,&quot;showPagination&quot;:true,&quot;showFooterReadMore&quot;:false,&quot;showBorderAboveContent&quot;:false,&quot;footerReadMoreText&quot;:&quot;&quot;,&quot;footerButtonTextColor&quot;:&quot;&quot;,&quot;footerButtonBackgroundColor&quot;:&quot;&quot;,&quot;anchor&quot;:&quot;&quot;}\" data-aw-pl-base=\"\/aw360\/tech\" data-aw-pl-current-page=\"1\">\n\t\t\t\t\t\t\t<div class=\"aw-pl__loader\" hidden aria-hidden=\"true\" role=\"status\">\n\t\t\t\t\t<span class=\"aw-pl__loader-pin\" aria-hidden=\"true\">\n\t\t\t\t\t\t<span class=\"aw-pl__loader-spinner\"><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"screen-reader-text\">Loading posts\u2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/evolving-commerce-media-how-offsite-unlocks-the-full-funnel\/21047\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Evolving-Commerce-Media-320x180.jpg\" class=\"aw-pl__image wp-image-21048 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Evolving-Commerce-Media-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Evolving-Commerce-Media-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Evolving-Commerce-Media-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Evolving-Commerce-Media-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tEvolving Commerce Media: How Offsite Unlocks the Full Funnel\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tCommerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/turning-inspiration-into-action-how-three-executives-put-kindle-scribe-to-work-after-advertising-week\/20867\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169kindle3-320x180.jpg\" class=\"aw-pl__image wp-image-20868 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169kindle3-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169kindle3-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169kindle3-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169kindle3-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tTurning Inspiration Into Action: How Three Executives Put Kindle Scribe to Work After Advertising Week\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs the series concludes, the Kindle Scribe\u2019s role extends from recording the experience to supporting the review afterward. The executives\u2019 routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-difference-between-transparency-and-accountability-in-ai\/20731\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/The-Difference-Between-320x180.jpg\" class=\"aw-pl__image wp-image-20732 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/The-Difference-Between-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/The-Difference-Between-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/The-Difference-Between-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/The-Difference-Between-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Difference Between Transparency and Accountability in AI\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFor brands and agencies, the core question remains: What delivered value relative to its cost, and where should the next dollar go?\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-the-conference-floor-to-the-boardroom-how-kindle-scribe-is-changing-the-way-executives-capture-ideas\/20708\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-320x180.jpg\" class=\"aw-pl__image wp-image-20711 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/amazonkindlescribe2-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFrom the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAt Advertising Week New York 2026, Amazon&#8217;s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-programmatic-stack-has-become-too-complex-ai-could-finally-simplify-it\/20475\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-320x180.jpg\" class=\"aw-pl__image wp-image-20476 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/The-Programmatic-Stack-Has-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFor three decades, digital advertising has added technology layers in the name of efficiency. The result is a programmatic ecosystem that can be remarkably sophisticated \u2014 and remarkably inefficient.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/for-advertising-week-executives-preparation-starts-with-setting-priorities\/20484\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-320x180.jpg\" class=\"aw-pl__image wp-image-20485 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/amazonkindlescribe1-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFor Advertising Week Executives, Preparation Starts With Setting Priorities\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThree executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/unmasking-hidden-hops-what-schain-1-1-means-for-media-buyers\/20453\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-320x180.jpg\" class=\"aw-pl__image wp-image-20454 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Unmasking-Hidden-Hops-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tUnmasking Hidden Hops: What schain 1.1 Means for Media Buyers\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMedia buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/is-the-open-web-dying-its-complicated\/20163\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-320x180.jpg\" class=\"aw-pl__image wp-image-20164 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Is-the-Open-Web-Dying-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIs the Open Web Dying? It\u2019s Complicated.\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDon\u2019t treat agents as a threat to traffic, but as a new audience worth serving.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-is-winning-the-race-but-losing-the-room\/20142\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-is-Winning-the-Race-320x180.jpg\" class=\"aw-pl__image wp-image-20143 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-is-Winning-the-Race-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-is-Winning-the-Race-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-is-Winning-the-Race-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/AI-is-Winning-the-Race-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAI is Winning the Race but Losing the Room\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWinning the race is one thing. Bringing the room with you is another.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/tech-bros-what-is-your-legacy\/19236\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Tech-Bros-What-Is-Your-Legacy-320x180.jpg\" class=\"aw-pl__image wp-image-19237 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Tech-Bros-What-Is-Your-Legacy-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Tech-Bros-What-Is-Your-Legacy-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Tech-Bros-What-Is-Your-Legacy-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/Tech-Bros-What-Is-Your-Legacy-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tTech Bros, What Is Your Legacy?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tNo founder gets to declare his own legacy. Other people decide what remains.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-adtechs-outdated-payment-model-is-holding-back-innovation\/19215\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-adtechs-outdated-payment-320x180.jpg\" class=\"aw-pl__image wp-image-19216 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-adtechs-outdated-payment-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-adtechs-outdated-payment-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-adtechs-outdated-payment-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-adtechs-outdated-payment-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Adtech\u2019s Outdated Payment Model Is Holding Back Innovation\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe industry has spent a decade reinventing how advertising works. Now it needs a financial infrastructure built for the scale and complexity that innovation has created.\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-shifts-publishers-need-to-survive-ais-next-phase\/19062\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Shifts-Publishers-Need-to-320x180.jpg\" class=\"aw-pl__image wp-image-19063 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Shifts-Publishers-Need-to-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Shifts-Publishers-Need-to-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Shifts-Publishers-Need-to-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/3-Shifts-Publishers-Need-to-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t3 Shifts Publishers Need to Survive AI&#8217;s Next Phase\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tTo say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<nav class=\"aw-pl__pagination\" aria-label=\"Post list pages\"><ul class='page-numbers'>\n\t<li><span aria-current=\"page\" class=\"page-numbers current\">1<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/tech\/page\/2\/\">2<\/a><\/li>\n\t<li><span class=\"page-numbers dots\">&hellip;<\/span><\/li>\n\t<li><a class=\"page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/tech\/page\/32\/\">32<\/a><\/li>\n\t<li><a class=\"next page-numbers\" href=\"https:\/\/advertisingweek.com\/aw360\/tech\/page\/2\/\"><span class=\"aw-pl__pagination-arrow\" aria-hidden=\"true\">&rarr;<\/span><span class=\"screen-reader-text\">Next page<\/span><\/a><\/li>\n<\/ul>\n<\/nav>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">Search<\/h4><div class=\"aw-widget__content\"><form role=\"search\" method=\"get\" action=\"https:\/\/advertisingweek.com\/aw360\/\" class=\"wp-block-search__no-button wp-block-search\" ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><\/div><\/form><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><div class=\"aw-widget__content\">\n<div align=\"center\">\n<!-- 336x280 [image] -->\n<a href=\"https:\/\/servedbyadbutler.com\/go2\/;ID=167788;size=336x280;setID=584625\" target=\"_blank\"><img decoding=\"async\" fetchpriority=\"low\" src=\"https:\/\/servedbyadbutler.com\/adserve\/;ID=167788;size=336x280;setID=584625;type=img;click=CLICK_MACRO_PLACEHOLDER\" alt=\"The Penn District\" width=\"336\" height=\"280\"><\/a>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">LATEST POSTS<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/design-is-britains-unsung-hero-its-time-we-said-so\/21068\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Design-is-Britains-unsung-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Design-is-Britains-unsung-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Design-is-Britains-unsung-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Design-is-Britains-unsung-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Design-is-Britains-unsung-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Design-is-Britains-unsung-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Design-is-Britains-unsung-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Design-is-Britains-unsung.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tDesign Is Britain&#8217;s Unsung Hero. It&#8217;s Time We Said So.\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/count-me-in-the-case-for-total-tv\/21065\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Count-me-in-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Count-me-in-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Count-me-in-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Count-me-in-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Count-me-in-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Count-me-in-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Count-me-in-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Count-me-in.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tCount Me In &#8211; The Case for Total TV\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/research-designed-for-the-decisions-advertisers-make\/21062\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Research-designed-for-the-decisions-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Research-designed-for-the-decisions-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Research-designed-for-the-decisions-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Research-designed-for-the-decisions-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Research-designed-for-the-decisions-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Research-designed-for-the-decisions-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Research-designed-for-the-decisions-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Research-designed-for-the-decisions.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tResearch Designed for the Decisions Advertisers Make\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/sports-isnt-a-channel-its-the-marketing-system-weve-been-trying-to-build\/21059\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Sports-Isnt-a-Channel-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Sports-Isnt-a-Channel-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Sports-Isnt-a-Channel-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Sports-Isnt-a-Channel-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Sports-Isnt-a-Channel-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Sports-Isnt-a-Channel-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Sports-Isnt-a-Channel-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Sports-Isnt-a-Channel.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tSports Isn&#8217;t a Channel. It&#8217;s the Marketing System We&#8217;ve Been Trying to Build.\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/microsoft-work-transformation-leader-on-turning-uncertainty-into-opportunity\/21091\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-1024x576.png\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-1024x576.png 1024w, 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class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMicrosoft Work Transformation Leader on Turning Uncertainty into Opportunity\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">latest Podcasts<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/microsoft-work-transformation-leader-on-turning-uncertainty-into-opportunity\/21091\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-1024x576.png\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-1024x576.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-1536x864.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-2048x1152.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-640x360.png 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/TrustMakers-Banner_Episode-107-320x180.png 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMicrosoft Work Transformation Leader on Turning Uncertainty into Opportunity\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/leading-with-kindness-clio-ceo-nicole-purcell-on-creativity-confidence-and-the-power-of-people\/21097\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169nicpurclio-1024x576.png\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169nicpurclio-1024x576.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169nicpurclio-300x169.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169nicpurclio-768x432.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169nicpurclio-1536x864.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169nicpurclio-640x360.png 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169nicpurclio-320x180.png 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/169nicpurclio.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tLeading with Kindness: Clio CEO Nicole Purcell on Creativity, Confidence, and the Power of People\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/please-stop-chasing-prompts-featuring-dan-baptiste-of-skyword\/21084\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Dan-Baptiste-Skyword-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Dan-Baptiste-Skyword-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Dan-Baptiste-Skyword-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Dan-Baptiste-Skyword-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Dan-Baptiste-Skyword-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Dan-Baptiste-Skyword-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Dan-Baptiste-Skyword-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Dan-Baptiste-Skyword.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPlease Stop Chasing Prompts, Featuring Dan Baptiste of Skyword\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-13498","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tech | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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