{"id":13505,"date":"2026-07-10T14:29:03","date_gmt":"2026-07-10T14:29:03","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=13505"},"modified":"2026-08-05T04:14:17","modified_gmt":"2026-08-05T08:14:17","slug":"streaming","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/streaming\/","title":{"rendered":"TV + Streaming"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-title-color: #FFFFFF;--aw-one-column-content-description-color: #FFFFFF\" class=\"aw-one-column-content aw-one-column-content--align-center aw-one-column-content--has-bg-image wp-block-advertising-week-one-column-content\">\n\t\t\t\t\t\t\t<div class=\"aw-one-column-content__bg\" aria-hidden=\"true\">\n\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/streaming-banner-1024x576.jpg\" class=\"aw-one-column-content__bg-img\" alt=\"\" decoding=\"async\" loading=\"eager\" sizes=\"100vw\" fetchpriority=\"high\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/streaming-banner-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/streaming-banner-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/streaming-banner-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/streaming-banner-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/streaming-banner-2048x1152.jpg 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/streaming-banner-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/streaming-banner-320x180.jpg 320w\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container aw-one-column-content__content\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"aw-one-column-content__title h2\">TV + STREAMING<\/h1>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-one-column-content__description\">Navigate the evolving landscape of TV and streaming advertising with innovative strategies.<br>Discover how to amplify your message and connect with viewers wherever they are watching.<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tFEATURED\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-does-ctv-reach-more-than-half-of-tvs-100m-by-2027\/6809\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/05\/iStock-531173386-modified-840459e3-f749-4161-a970-d8c0c02b4b35-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-6810\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/05\/iStock-531173386-modified-840459e3-f749-4161-a970-d8c0c02b4b35-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/05\/iStock-531173386-modified-840459e3-f749-4161-a970-d8c0c02b4b35-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/05\/iStock-531173386-modified-840459e3-f749-4161-a970-d8c0c02b4b35-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/05\/iStock-531173386-modified-840459e3-f749-4161-a970-d8c0c02b4b35-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Does CTV Reach More than Half of TV\u2019s $100M by 2027?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThere\u2019s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/inside-the-mind-of-ctv-buyers-confidence-is-key-to-getting-the-most-from-this-channel\/6707\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-466506917-modified-17ccf8bc-913b-4179-814d-b4f7dc495ba7-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-6708\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-466506917-modified-17ccf8bc-913b-4179-814d-b4f7dc495ba7-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-466506917-modified-17ccf8bc-913b-4179-814d-b4f7dc495ba7-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-466506917-modified-17ccf8bc-913b-4179-814d-b4f7dc495ba7-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-466506917-modified-17ccf8bc-913b-4179-814d-b4f7dc495ba7-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tInside the Mind of CTV Buyers: Confidence Is Key to Getting the Most From This Channel\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBuyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/aw360-catches-up-with-videoamps-chief-commercial-growth-officer-pete-bradbury\/6671\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/169pb-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-6672\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/169pb-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/169pb-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/169pb-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/169pb-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAW360 Catches Up with VideoAmp&#8217;s Chief Commercial &#038; Growth Officer, Pete Bradbury\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tPARTNER CONTENT\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/playerstv-and-sony-pictures-team-up-for-bad-boys-ride-or-die-featuring-maxx-crosby-and-deandre-jordan\/7231\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/bbrod-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-7232\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/bbrod-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/bbrod-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/bbrod-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/bbrod-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPlayersTV and Sony Pictures Team Up for \u201cBad Boys: Ride or Die\u201d Featuring Maxx Crosby and DeAndre Jordan\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tGet ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn&#8217;t just another collaboration; it&#8217;s a full-throttle thrill ride that fans won&#8217;t want to miss.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/playerstv-and-directv-expand-athlete-driven-content-with-strategic-partnership\/7228\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600playerstv-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-7229\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600playerstv-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600playerstv-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600playerstv-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600playerstv-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tPlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tIn a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/transmit-and-reachtv-announce-strategic-partnership-to-enhance-live-sports-advertising-experience\/7173\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"360\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600reachtv08092024-640x360.jpg\" class=\"aw-dcg__image aw-card-img wp-image-7174\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, (max-width: 767px) 50vw, 33vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600reachtv08092024-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600reachtv08092024-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600reachtv08092024-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/08\/1600reachtv08092024-320x180.jpg 320w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tTransmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\">\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__header\">\n\t\t\t\t\t\t\t<h2 class=\"aw-pl__title aw-pl__title--has-separator h3\" style=\"\">LATEST<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-berlin-1936-to-2036-industry-leaders-reflect-on-90-years-of-live-sports-broadcasting-and-what-lies-ahead\/19204\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-320x180.jpg\" class=\"aw-pl__image wp-image-19205 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/169broadcastsports-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFrom Berlin 1936 to 2036: Industry Leaders Reflect on 90 Years of Live Sports Broadcasting and What Lies Ahead\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAs linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-publishers-can-play-a-bigger-role-in-the-nonprofit-economy\/18769\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-320x180.jpg\" class=\"aw-pl__image wp-image-18795 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/How-Publishers-Can-Play-a-Bigger-Role-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Publishers Can Play a Bigger Role in the Nonprofit Economy\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe broader shift underway is not about replacing existing demand sources, but about expanding how publishers think about allocation. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-future-of-tv-targeting-is-intent-not-behavior\/18767\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"320\" height=\"180\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-320x180.jpg\" class=\"aw-pl__image wp-image-18793 aw-card-img\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 767px) 30vw, 180px\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/08\/The-Future-of-Tv-Targeting-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Future of TV Targeting Is Intent, Not Behavior\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tTV won\u2019t develop into the biggest performance channel by importing the old behavioral targeting model into streaming environments, or recreating the bottom-funnel auction dynamics that made other performance channels expensive. \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group aw-post-sidebar is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><div class=\"aw-widget__content\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/advertisingweek.com\/podcast-aw360\"><img decoding=\"async\" width=\"500\" height=\"500\" loading=\"lazy\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/aw360_adunit.png\" alt=\"aw360_adunit\" class=\"wp-image-10862\"\/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-advertising-week-aw-widget aw-widget\"><div class=\"aw-widget__inner\"><h4 class=\"aw-widget__title\">LATEST POSTS<\/h4><div class=\"aw-widget__content\">\t\t<div\n\t\tclass=\"aw-dcl-block wp-block-advertising-week-dynamic-content-list\"\t\t>\n\t\t\t<div class=\"aw-dcl__surface\">\n\t\t\t\t<div class=\"aw-dcl\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-dcl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/healthcare-ai-should-make-care-feel-more-human-2\/19333\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Article-Templates-03-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Article-Templates-03-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Article-Templates-03-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Article-Templates-03-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Article-Templates-03-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Article-Templates-03-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Article-Templates-03-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Article-Templates-03.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHealthcare AI Should Make Care Feel More Human\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe goal shouldn\u2019t be making healthcare feel more technological. It should be using technology to make the care feel better.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/healthcare-has-a-human-experience-problem-featuring-rose-baki-of-lippincott\/19331\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Rose-Baki-Lippincott-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Rose-Baki-Lippincott-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Rose-Baki-Lippincott-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Rose-Baki-Lippincott-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Rose-Baki-Lippincott-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Rose-Baki-Lippincott-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Rose-Baki-Lippincott-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Rose-Baki-Lippincott.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHealthcare Has a Human Experience Problem Featuring Rose Baki of Lippincott\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tRose Baki, Senior Partner and Head of Strategy at Lippincott, joins Wellness, Work &amp; Wellbeing to talk about why the strongest healthcare brands start with the patient experience and why that experience has to extend well beyond marketing.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-blu-the-ups-stores-new-brand-character\/19328\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169upsblue-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169upsblue-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169upsblue-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169upsblue-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169upsblue-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169upsblue-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169upsblue-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/169upsblue.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMeet Blu, The UPS Store\u2019s New Brand Character\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tFew spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-dcl__item\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcl__item-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-has-your-data-strategy-changed-with-agentic-ai-at-your-doorstep\/19293\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-1024x576.jpg\" class=\"aw-dcl__image wp-post-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/How-Has-Your-Data-Strategy.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcl__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcl__body\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__post-title\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Has Your Data Strategy Changed With Agentic AI at Your Doorstep?\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcl__excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe next generation of data strategy is not about giving machines more access to data. \t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__header\" style=\"\">\n\t\t\t\t\t\t\t<h2 class=\"aw-dcg__title aw-dcg__title--has-separator h3\" style=\"\">\n\t\t\t\t\t\t\t\tTV + STREAMING SESSIONS\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-challenges-of-measuring-business-outcomes-across-platforms\/7794\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 10 11.5\" enable-background:\"new=\"\" 0=\"\" 10=\"\" 11.5\"=\"\" xml:space=\"preserve\" class=\"thb-video-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M0.5,11.4c-0.1,0-0.2,0-0.2-0.1C0.1,11.2,0,11.1,0,10.9V0.5c0-0.2,0.1-0.3,0.2-0.4C0.4,0,0.6,0,0.8,0.1l9,5.2\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tC9.9,5.4,10,5.5,10,5.7S9.9,6,9.8,6.1l-9,5.2C0.7,11.4,0.6,11.4,0.5,11.4z M1,1.4V10l7.5-4.3L1,1.4z\"><\/path>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/vidtv2-1024x576.jpg\" class=\"aw-dcg__image aw-card-img wp-image-7795\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, 50vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/vidtv2-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/vidtv2-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/vidtv2-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/vidtv2-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/vidtv2-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Challenges of Measuring Business Outcomes Across Platforms\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tIn today&#8217;s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional [&hellip;]\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/5-key-trends-you-need-to-know-about-the-state-of-ctv-viewers\/7792\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 10 11.5\" enable-background:\"new=\"\" 0=\"\" 10=\"\" 11.5\"=\"\" xml:space=\"preserve\" class=\"thb-video-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M0.5,11.4c-0.1,0-0.2,0-0.2-0.1C0.1,11.2,0,11.1,0,10.9V0.5c0-0.2,0.1-0.3,0.2-0.4C0.4,0,0.6,0,0.8,0.1l9,5.2\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tC9.9,5.4,10,5.5,10,5.7S9.9,6,9.8,6.1l-9,5.2C0.7,11.4,0.6,11.4,0.5,11.4z M1,1.4V10l7.5-4.3L1,1.4z\"><\/path>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/01\/vidtv1-1024x576.jpg\" class=\"aw-dcg__image aw-card-img wp-image-7793\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"(max-width: 576px) 100vw, 50vw\" data-aw-card=\"1\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/01\/vidtv1-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/01\/vidtv1-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/01\/vidtv1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/01\/vidtv1-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/01\/vidtv1-640x360.jpg 640w\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t5 Key Trends You Need to Know About the State of CTV Viewers\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tOne thing that is for certain, CTV viewers&#8217; adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads [&hellip;]\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-13505","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TV + Streaming | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/streaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV + Streaming\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/streaming\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T08:14:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/aw360_adunit.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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