{"id":13806,"date":"2026-07-13T12:53:39","date_gmt":"2026-07-13T12:53:39","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=13806"},"modified":"2026-07-29T05:25:06","modified_gmt":"2026-07-29T09:25:06","slug":"metaverse","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/metaverse\/","title":{"rendered":"AWMeta: Advertising Week&#8217;s Guide to the Metaverse"},"content":{"rendered":"\t\t<div style=\"--aw-one-column-content-title-color: #FFFFFF;--aw-one-column-content-bg-image: url(https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/1645metaheader-1024x147.jpg)\" class=\"aw-one-column-content aw-one-column-content--align-center aw-one-column-content--has-bg-image wp-block-advertising-week-one-column-content\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"aw-one-column-content__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-one-column-content__title h2\">ADVERTISING WEEK<br>GUIDE TO THE METAVERSE<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div class=\"aw-two-column-content aw-two-column-content--media-left wp-block-advertising-week-two-column-content\">\n\t\t<div class=\"aw-two-column-content__surface\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__grid\">\n\t\t\t\t\t\t<div class=\"aw-two-column-content__col aw-two-column-content__col--content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-two-column-content__title\">Metaverse Marketing: What You Need to Know<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-advertising-week-two-column-content aw-two-column-content__innerblocks-save\">\n<p class=\"wp-block-paragraph\"><strong>A Learning Path from AWLearn<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn from marketers leading virtual reality and augmented reality marketing strategies. What is the Metaverse and how is marketing innovating with it? Find out in this course about marketing in the Metaverse.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__button btn-main\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/learn.advertisingweek.com\/course\/into-the-metaverse\">Register for free<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__col aw-two-column-content__col--media\">\n\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-two-column-content__image-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/stepping-into-the-metaverse-how-brands-can-create-new-experiences-build-loyal-communities\/3329\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-two-column-content__image\"\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169learnoverse-1024x576.jpg\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"169learnoverse\"\n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"background-color:#ededed;\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/4-ways-metaverse-technology-will-influence-the-enterprise-brand-experience\/2832\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169erewri43-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"digital people in a real penthouse\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169erewri43-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169erewri43-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169erewri43-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169erewri43-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169erewri43.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/stepping-into-the-metaverse-how-brands-can-create-new-experiences-build-loyal-communities\/2844\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169meta434382-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"graphic of futuristic hallway of screens\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169meta434382-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169meta434382-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169meta434382-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169meta434382-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169meta434382.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tStepping Into the Metaverse: How Brands Can Create New Experiences &#038; Build Loyal Communities\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tWhile it may sound like some distant, fantastic future, the metaverse already here in a big way.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-tools-for-building-the-metaverse-are-here-and-its-easier-than-you-think-to-get-started\/2823\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metaversetools-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"Getting started with AR\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metaversetools-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metaversetools-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metaversetools-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metaversetools-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metaversetools.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Tools for Building the Metaverse Are Here and It\u2019s Easier Than You Think to Get Started\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe metaverse is upon us, and it\u2019s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-loyalty-will-survive-in-the-metaverse\/2732\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metanftloyalty-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"graphic of person using AR\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metanftloyalty-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metanftloyalty-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metanftloyalty-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metanftloyalty-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169metanftloyalty.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Loyalty Will Survive in the Metaverse\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe newest iteration of digital realms, the long-awaited Metaverse, promises to usher in a new era for loyalty marketing.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div class=\"aw-pl-block wp-block-advertising-week-post-listing\">\n\t\t\t\t\t\t<div class=\"aw-pl__surface\" style=\"\">\n\t\t\t\t<div class=\"aw-pl container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"aw-pl__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-the-metaverse-means-for-brands-and-branding\/2571\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169meta343839-768x432.jpg\" class=\"aw-pl__image wp-post-image\" alt=\"branding in the metaverse graphic\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169meta343839-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169meta343839-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169meta343839-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169meta343839-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169meta343839.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWhat the Metaverse Means for Brands and Branding\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe metaverse isn&#8217;t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"aw-pl__item aw-pl__item--row\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-pl__link aw-pl__link--row\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-will-the-metaverse-fortify-customer-journey-analytics\/2548\/\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__media aw-pl__media--thumb\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-768x432.jpg\" class=\"aw-pl__image wp-post-image\" alt=\"digitally rendered human ouline\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__content\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-pl__post-title h6\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Will the Metaverse Fortify Customer Journey Analytics?\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-pl__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tMetaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div\n\t\tclass=\"aw-dcg-block wp-block-advertising-week-dynamic-content-grid\"\t\t>\n\t\t\t<div class=\"aw-dcg__surface\" style=\"background-color:#ededed;\">\n\t\t\t\t<div class=\"aw-dcg container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__grid aw-dcg__grid--4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/super-apps-are-coming-to-the-us-will-they-improve-customer-experience\/2992\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/06\/169superapps-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"phone with balls\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/06\/169superapps-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/06\/169superapps-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/06\/169superapps-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/06\/169superapps-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/06\/169superapps.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tSuper Apps are Coming to the US. Will They Improve Customer Experience?\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tCompanies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that\u2019s a presence as a mini app on other brands\u2019 super apps or as their own all-things-to-all-users super app.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/intro-to-web3-part-ii-framework-for-objects-decentralization-ownership-and-liquidity\/2964\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/05\/169web32-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"hand graphic catching icons\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/05\/169web32-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/05\/169web32-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/05\/169web32-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/05\/169web32-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/05\/169web32.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tIntro to Web3 Part II \u2014 Framework for Objects: Decentralization, Ownership, and Liquidity\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tWhen building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-secret-to-how-global-brands-maximize-sales-via-nfts\/2829\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169nft394329-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"framed phone with NFT on screen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169nft394329-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169nft394329-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169nft394329-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169nft394329-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169nft394329.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe Secret To How Global Brands Maximize Sales Via NFTs\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBy Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but [&hellip;]\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/an-introduction-to-web3-for-marketers-objects-chains-tokens-wallets-and-worlds\/2826\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169web3rewrer9t-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"finger in space pointing at planet\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169web3rewrer9t-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169web3rewrer9t-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169web3rewrer9t-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169web3rewrer9t-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169web3rewrer9t.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tAn Introduction to Web3 for Marketers: Objects: Chains, Tokens, Wallets, and Worlds\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tTo prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/a-metaverse-driven-transformation-is-coming-to-retail\/2725\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169aw360metaqa-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"Liz Aviles Vice President of Strategy and Cultural Insights\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169aw360metaqa-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169aw360metaqa-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169aw360metaqa-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169aw360metaqa-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169aw360metaqa.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tA Metaverse-Driven Transformation Is Coming to Retail\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tRetail is rewiring, and it\u2019s happening before our eyes, says Liz Aviles, Vice President of Strategy and Cultural Insights for creative agency Upshot.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-will-the-metaverse-fortify-customer-journey-analytics\/2548\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"digitally rendered human ouline\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metadata.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tHow Will the Metaverse Fortify Customer Journey Analytics?\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tMetaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-building-the-metaverse-to-engaging-with-it-those-brands-who-enter-first-will-not-always-win-the-race\/2545\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metaverse-virtual-reality-picture-id1353445926-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"digital image of face with AR glasses\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metaverse-virtual-reality-picture-id1353445926-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metaverse-virtual-reality-picture-id1353445926-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metaverse-virtual-reality-picture-id1353445926-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metaverse-virtual-reality-picture-id1353445926-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169metaverse-virtual-reality-picture-id1353445926.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tFrom Building the Metaverse to Engaging With It \u2013 Those Brands Who Enter First Will Not Always Win the Race\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tWhile brands will undoubtably all have to enter this new and exciting playground at some point \u2013 with transformed and improved strategies \u2013 there is no rush.\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"aw-dcg__card\">\n\t\t\t\t\t\t\t\t\t<a class=\"aw-dcg__card-link\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/we-have-all-the-time-in-the-virtual-world-why-brands-must-play-the-long-game-in-the-metaverse\/2389\/\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169the-smart-city-of-cyberspace-and-metaverse-digital-data-of-futuristic-picture-id1357404897-768x432.jpg\" class=\"aw-dcg__image wp-post-image\" alt=\"digital skyline\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169the-smart-city-of-cyberspace-and-metaverse-digital-data-of-futuristic-picture-id1357404897-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169the-smart-city-of-cyberspace-and-metaverse-digital-data-of-futuristic-picture-id1357404897-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169the-smart-city-of-cyberspace-and-metaverse-digital-data-of-futuristic-picture-id1357404897-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169the-smart-city-of-cyberspace-and-metaverse-digital-data-of-futuristic-picture-id1357404897-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169the-smart-city-of-cyberspace-and-metaverse-digital-data-of-futuristic-picture-id1357404897.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__image-overlay\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-dcg__body\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"aw-dcg__post-title h5\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\tWe Have All the Time in the Virtual World: Why Brands Must Play the Long Game in the Metaverse\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__excerpt\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tSo, if this is the future reality that awaits in the metaverse, and it\u2019s going to be driven by consumers, where does that leave brands?\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"aw-dcg__card-cta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-text\">Read More<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"aw-dcg__card-cta-arrow\" aria-hidden=\"true\">\u2192<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div style=\"--aw-two-column-content-title-color: #FFFFFF;--aw-two-column-content-description-color: #FFFFFF;--aw-two-column-content-button-bg: #FFFFFF;--aw-two-column-content-button-color: #000000\" class=\"aw-two-column-content aw-two-column-content--media-left wp-block-advertising-week-two-column-content\">\n\t\t<div class=\"aw-two-column-content__surface parallax\" style=\"background-image: url(https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169istockgradient-scaled-1.jpg); background-size: cover; background-repeat: no-repeat\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__grid\">\n\t\t\t\t\t\t<div class=\"aw-two-column-content__col aw-two-column-content__col--content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"aw-two-column-content__title\">Sponsoring the Metaverse<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-advertising-week-two-column-content aw-two-column-content__innerblocks-save\">\n<p class=\"wp-block-paragraph\">Inspired by the likes of TRON and The Matrix, Arcadia.tv is primed to become the sport of the Metaverse \u2013 blending the athleticism of traditional competition with the limitless possibilities of the digital world. And, with the ability to quickly and seamlessly integrate IP into its custom games, Arcadia.tv is also creating an innovative way for brands to engage with gaming and sports fans.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__button-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__button btn-main\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/archive.advertisingweek.com\/replay\/content\/-video\/newyork-2021-10-19-sponsoring-the-metaverse\" data-type=\"link\" data-id=\"https:\/\/archive.advertisingweek.com\/replay\/content\/-video\/newyork-2021-10-19-sponsoring-the-metaverse\" target=\"_blank\" rel=\"noreferrer noopener\">Watch now<\/a>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__col aw-two-column-content__col--media\">\n\t\t\t\t\t\t\t\t<div class=\"aw-two-column-content__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"aw-two-column-content__image-link\" href=\"http:\/\/archive.advertisingweek.com\/replay\/content\/-video\/newyork-2021-10-19-sponsoring-the-metaverse\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\t\t\t\t\t\tclass=\"aw-two-column-content__image\"\n\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169marketingthemetaverse-1024x576-1.jpg\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"169marketingthemetaverse-1024x576\"\n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":13807,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-13806","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AWMeta: Advertising Week&#039;s Guide to the Metaverse | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AWMeta: Advertising Week&#039;s Guide to the Metaverse\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T09:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169guidetothemetaverse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/metaverse\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/metaverse\\\/\",\"name\":\"AWMeta: Advertising Week's Guide to the Metaverse | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/metaverse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/169guidetothemetaverse.jpg\",\"datePublished\":\"2026-07-13T12:53:39+00:00\",\"dateModified\":\"2026-07-29T09:25:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/metaverse\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/metaverse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/metaverse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/169guidetothemetaverse.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/169guidetothemetaverse.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/metaverse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AWMeta: Advertising Week&#8217;s Guide to the Metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AWMeta: Advertising Week's Guide to the Metaverse | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/metaverse\/","og_locale":"en_US","og_type":"article","og_title":"AWMeta: Advertising Week's Guide to the Metaverse","og_url":"https:\/\/advertisingweek.com\/aw360\/metaverse\/","og_site_name":"AW360","article_modified_time":"2026-07-29T09:25:06+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169guidetothemetaverse.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/metaverse\/","url":"https:\/\/advertisingweek.com\/aw360\/metaverse\/","name":"AWMeta: Advertising Week's Guide to the Metaverse | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/metaverse\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169guidetothemetaverse.jpg","datePublished":"2026-07-13T12:53:39+00:00","dateModified":"2026-07-29T09:25:06+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/metaverse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/metaverse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/metaverse\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169guidetothemetaverse.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/169guidetothemetaverse.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/metaverse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"AWMeta: Advertising Week&#8217;s Guide to the Metaverse"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages\/13806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=13806"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages\/13806\/revisions"}],"predecessor-version":[{"id":13812,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/pages\/13806\/revisions\/13812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/13807"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=13806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}