{"id":18261,"date":"2026-07-23T15:51:40","date_gmt":"2026-07-23T15:51:40","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?page_id=18261"},"modified":"2026-07-29T04:52:46","modified_gmt":"2026-07-29T08:52:46","slug":"can-you-hack-it","status":"publish","type":"page","link":"https:\/\/advertisingweek.com\/aw360\/awadvance\/can-you-hack-it\/","title":{"rendered":"AWAdvance &#8211; Can You Hack It? How Connected TV Can Inform Your Ad Strategy"},"content":{"rendered":"\t\t<div style=\"background-color: #FFFFFF;--hero-banner-v2-bg-position: center\" class=\"hero-banner-v2 wp-block-advertising-week-hero-banner-v2\">\n\t\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/video-on-demand-screen-with-remote-control-in-hand-picture-id1291170652.jpg\" class=\"hero-banner-v2__img\" alt=\"video-on-demand-screen-with-remote-control-in-hand-picture-id1291170652\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hero-banner-v2__bg-gradient\" style=\"background: linear-gradient(to bottom, rgba(0, 0, 0, 0), #000 93%)\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"hero-banner-v2__content\">\n\t\t\t\t<div class=\"container hero-banner-v2__inner hero-banner-v2__inner--align-left\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"170\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/awadvance.png\" class=\"hero-banner-v2__logo\" alt=\"awadvance\" \/>\t\t\t\t\t\t\t\t\t\t\t<span class=\"hero-banner-v2__sub-heading h3\">Presented with MNTN<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"hero-banner-v2__heading h1\">Can You Hack It? How <br>Connected TV Can <br>Inform Your Ad Strategy<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\t\t<div class=\"content-block wp-block-advertising-week-content-block\">\n\t\t\t\t\t\t\t<div class=\"content-block__body container\" style=\"max-width:900px\">\n\t\t\t\t\t<div class=\"content-block__description\">\n\t\t\t\t\t\t\n<div class=\"wp-block-advertising-week-content-block content-block__innerblocks-save\"><div class=\"content-block__body container\" style=\"max-width:900px\"><div class=\"content-block__description content-block__description--inner-blocks\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ID305-Can You Hack It? How Connected TV Can Inform Your Ad Strategy\" src=\"https:\/\/player.vimeo.com\/video\/742702851?dnt=1&amp;app_id=122963\" width=\"1240\" height=\"698\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 id=\"h-what-you-ll-learn-in-this-session\" class=\"wp-block-heading\">What you\u2019ll learn in this session<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Join Alexa Guttroff, Product Marketing Manager at MNTN, as she unveils how Connected TV can act as a market research engine to optimize your other ad channels. She\u2019ll walk through specific hacks from audience segmentation to network reporting and how you can take your learnings to other key platforms. Your ad strategy will never be the same.<\/p>\n<\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-73cc77b6 wp-block-group-is-layout-constrained\" style=\"padding-right:0px;padding-left:0px\">\n<style data-wp-block-html=\"css\">\n.c-awd-seperator {\n    width: 100%;\n    height: 4px;\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n}\n.c-awd-seperator span {\n    display: -webkit-box;\n    display: -webkit-flex;\n    display: -ms-flexbox;\n    display: flex;\n    width: 20px;\n    height: 4px;\n}\n<\/style>\n\n<div class=\"container\">\n<div class=\"c-awd-seperator\" style=\"background-color: #000000\">\n\t\t\t\t<span style=\"background-color: #3dc3d8\"><\/span>\n\t\t\t\t<span style=\"background-color: #a41a6f\"><\/span>\n\t\t\t\t<span style=\"background-color: #f394bb\"><\/span>\n\t\t\t\t<span style=\"background-color: faaf40\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t\t<span style=\"background-color: #000000\"><\/span>\n\t\t\t<\/div>\t\t\t<\/div>\n<\/div>\n\n\n\t\t<div style=\"background-color:#FFFFFF\" class=\"speaker-grid-static wp-block-advertising-week-speaker-grid-static\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__heading-wrapper has-text-align-left\">\n\t\t\t\t\t\t<h2 class=\"speaker-grid-static__heading h4\" style=\"color:#000000;\">OUR SPEAKERS<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__inner has-4-columns\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_9539.jpg\" class=\"speaker-grid-static__img\" alt=\"speakers_crop_9539\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">OUR SPEAKERS<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Product Marketing Manager<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">MNTN<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__item-inner speaker-grid-static__item-inner--layout-1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__image\">\n\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/speakers_crop_534.jpg\" class=\"speaker-grid-static__img\" alt=\"Ruth Mortimer\" \/>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker-grid-static__content-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"speaker-grid-static__item-title\" style=\"color:#000000;\">Ruth Mortimer<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-position\" style=\"color:#737373;\">Global President<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"speaker-grid-static__item-company\" style=\"color:#737373;\">Advertising Week<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":18398,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-18261","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AWAdvance - Can You Hack It? 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